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190
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18
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11
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21
Evolutionary trends of industry variables
Agarwal, Rajshree
- In:
International journal of industrial organization
16
(
1998
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10001248010
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22
Small firm survival and technological activity
Agarwal, Rajshree
- In:
Small business economics : an entrepreneurship journal
11
(
1998
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10001353085
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23
Competitive entry and pricing responses to product innovation
Bayus, Barry L.
;
Chintagunta, Pradeep K.
- In:
Review of marketing science
1
(
2003
)
3
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003887708
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24
Consumer options : theory and an empirical application to a sports market
Sainam, Preethika
;
Balasubramanian, Sridhar
;
Bayus, Barry L.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 401-414
Persistent link: https://www.econbiz.de/10003983702
Saved in:
25
The strategic effects of multimarket contact : mutual forbearance and competitive response in the personal computer industry
Kang, Wooseong
;
Bayus, Barry L.
;
Balasubramanian, Sridhar
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 415-427
Persistent link: https://www.econbiz.de/10003983714
Saved in:
26
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
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27
Consumer forwards : concept and empirical analysis of a sports ticket market
Sainam, Preethika
;
Balasubramanian, Sridhar
;
Bayus, Barry L.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 103-121
Persistent link: https://www.econbiz.de/10011284952
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28
Local consumers' reception of imported and domestic movies in the Korean movie market
Moon, Sangkil
;
Bayus, Barry L.
;
Yi, Youjae
;
Kim, Junhee
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 99-121
Persistent link: https://www.econbiz.de/10011332882
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29
Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver
;
Bayus, Barry L.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
Saved in:
30
Introduction to the special section "brand and innovation interdependency"
Bayus, Barry L.
;
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-547
Persistent link: https://www.econbiz.de/10011340286
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