Purpose – Despite the growing debate about differences in consumer attitudes and behavior in emerging and developed markets, there is little research on the differences in consumer value perceptions and their influence on purchase intentions. Focusing on the theory of impression management,...

Purpose – The purpose of this paper is to link national cultural values to personal pro‐environmental value orientations, in order to investigate why the salience of pro‐environmental value orientations differs cross‐culturally. A value‐based model is proposed and tested in a...

Purpose – The paper aims to further extend our understanding by assessing the extent to which two prominent cultural values in East Asia i.e. face saving and group orientation drive consumers’ perceptions of luxury goods across four East Asian markets. Design/methodology/approach – A...

Purpose – Local marketing decisions are too often made on a dichotomous basis, either standardize or fully adapt. However, similarities are too substantial and differences go too deep to be ignored. This article aims to articulate similarities and differences in local consumer experience...

Purpose – The purpose of this paper is to respond to the article by Brewer and Venaik (IMR Design/methodology/approach – Based on experience in the study of consumer behavior, a critical analysis of applications of dimensional models of national culture in the existing marketing literature...

This article reports on a study of Hungarian consumer attitudes towards foreign and domestic products and their origin countries. Factor analysis of the findings indicates some consistency in the way consumers structure their assessment of foreign origins. The structure differs somewhat when...

Do consumers in countries that differ widely in cultural values and in economic development also differ in their resistance to innovations? And, if so, why? Addressing these questions will help international marketing managers formulate an appropriate strategy for a successful product...

As anecdotal evidence mounts that concerns over the environmental friendliness of products are heightening worldwide, there is a need to assess the importance of a product′s environmental attributes relative to its other attributes in consumers′ product choice decisions. Assesses and...

The economic reforms sweeping Eastern Europe and the former Soviet Union point to a critical need for consumer‐based market research in the region. In this study, conjoint analysis was used to analyse Russian ( n =88), Polish ( n =77), and Hungarian ( n =113) consumers′ decision behaviour in...

Offers a commentary on Mueller and Baron′s Case Note, which had sought to understand changes in distribution systems taking place in Central and Eastern Europe, and particularly in Hungary. Savitt criticizes the authors for disregarding the considerable research into change in distribution...