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Management of the advertising...
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Werbung
13,788
Advertising
9,723
Werbewirkung
3,756
Advertising effects
3,700
Konsumentenverhalten
2,842
Consumer behaviour
2,836
Online-Marketing
1,766
Internet marketing
1,761
Theorie
1,366
Theory
1,335
Deutschland
939
USA
908
Marketing
792
United States
758
Markenführung
724
Brand management
720
advertising
642
Marketingmanagement
636
Marketing management
617
Werbungsbetrieb
582
Social Web
539
Social web
538
Germany
472
Preismanagement
458
Pricing strategy
458
Markenimage
445
Vereinigte Staaten
434
Brand image
433
Markenartikel
427
Wettbewerb
404
Zielgruppe
346
Brand
338
Target group
333
Werbewirtschaft
313
Werbepsychologie
298
Competition
297
Öffentlichkeitsarbeit
283
Advertising industry
277
Marktforschung
273
Großbritannien
271
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Author
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Okazaki, Shintaro
25
Bruhn, Manfred
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Silk, Alvin J.
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Kroeber-Riel, Werner
17
Nilssen, Tore
17
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National Bureau of Economic Research
55
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
American Marketing Association
11
Axel-Springer-Verlag
11
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
American Enterprise Institute for Public Policy Research
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Institute of Practitioners in Advertising
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Management Association
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
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Published in...
All
Journal of advertising research
295
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Journal of marketing
96
Journal of marketing research : JMR
95
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
74
Journal of historical research in marketing
70
European journal of marketing : EJM
67
Journal of promotion management : innovations in planning and applied research
64
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
55
International journal of industrial organization
53
Psychology & marketing
53
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Markenartikel : das Magazin für Markenführung
43
Marketing : ZFP ; journal of research and management
42
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
The journal of industrial economics
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
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Source
All
ECONIS (ZBW)
12,889
USB Cologne (EcoSocSci)
1,307
EconStor
46
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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Showing
51
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51
A differential games solution to the problem of determining the optimal timing of advertising expenditures
Deal, Kenneth Raymond
-
1975
Persistent link: https://www.econbiz.de/10002064123
Saved in:
52
Advertising : mass communication in marketing
Littlefield, James E.
;
Kirkpatrick, C. A.
-
1970
-
3. ed
Persistent link: https://www.econbiz.de/10001893109
Saved in:
53
Werbewirkung, Mediawirkung : Problemstudie zur Frage nach der Generalisierbarkeit von Ergebnissen der Werbewirkungsforschung
Beike, Peter
-
19XX
Persistent link: https://www.econbiz.de/10001894229
Saved in:
54
Bivariate feed-back intervention time series modelling with application in advertising problem
Bhattacharyya, M. N.
-
1982
Persistent link: https://www.econbiz.de/10001910447
Saved in:
55
Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris
-
1969
Persistent link: https://www.econbiz.de/10002004965
Saved in:
56
A study of the advertising process and its influence on consumer behaviour
Clement, Wendell Emile
-
1967
Persistent link: https://www.econbiz.de/10002013359
Saved in:
57
Advertising
Crawford, John W.
-
1965
-
2.ed.
Persistent link: https://www.econbiz.de/10002039374
Saved in:
58
Advertising market structure and performance
Comanor, William S.
;
Wilson, Thomas A.
- In:
The review of economics and statistics
49
(
1967
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10002020222
Saved in:
59
The economic effects of advertising
Borden, Neil H.
- In:
Issues in American economic history : selected readings
,
(pp. 425-433)
.
1964
Persistent link: https://www.econbiz.de/10001937571
Saved in:
60
A socio-economic analysis of advertising
Callahan, Francis Xavier
-
1972
Persistent link: https://www.econbiz.de/10001974896
Saved in:
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