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A differential games solution to the problem of determining the optimal timing of advertising expenditures
Deal, Kenneth Raymond - 1975
Persistent link: https://www.econbiz.de/10002064123
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Advertising : mass communication in marketing
Littlefield, James E.; Kirkpatrick, C. A. - 1970 - 3. ed
Persistent link: https://www.econbiz.de/10001893109
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Bivariate feed-back intervention time series modelling with application in advertising problem
Bhattacharyya, M. N. - 1982
Persistent link: https://www.econbiz.de/10001910447
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Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris - 1969
Persistent link: https://www.econbiz.de/10002004965
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A study of the advertising process and its influence on consumer behaviour
Clement, Wendell Emile - 1967
Persistent link: https://www.econbiz.de/10002013359
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Advertising
Crawford, John W. - 1965 - 2.ed.
Persistent link: https://www.econbiz.de/10002039374
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Advertising market structure and performance
Comanor, William S.; Wilson, Thomas A. - In: The review of economics and statistics 49 (1967) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10002020222
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The economic effects of advertising
Borden, Neil H. - In: Issues in American economic history : selected readings, (pp. 425-433). 1964
Persistent link: https://www.econbiz.de/10001937571
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A socio-economic analysis of advertising
Callahan, Francis Xavier - 1972
Persistent link: https://www.econbiz.de/10001974896