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A management-oriented model fo...
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Marktforschung
9
Absatz
7
Consumer behaviour
6
Konsumentenverhalten
6
Marketing
6
Verbraucher
6
Beschwerdemanagement
5
Complaint management
5
Customer satisfaction
5
Kundenzufriedenheit
5
Marktpsychologie
4
Dienstleistungsqualität
3
Markt
3
Service quality
3
USA
3
Vereinigte Staaten
3
Werbung
3
Absatztheorie
2
Handelspersonal
2
Lebensqualität
2
Market research
2
Marketingmanagement
2
Ohio
2
Quality of life
2
Quantitative Methode
2
Selling
2
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2
Sozialer Indikator
2
Thailand
2
United States
2
Unternehmensspiel
2
Verbraucherverband
2
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2
Verkauf
2
1979-1986
1
1986
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39
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22
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6
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6
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4
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2
research-article
1
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Day, Ralph L.
57
Hunt, H. Keith
9
Kuehn, Alfred A.
7
Parasuramam, A.
4
Ness, Thomas E.
3
Bennett, Peter D.
2
Bryan, Michael F.
2
Dalrymple, Douglas J.
2
Leelakulthanit, Orose
2
Parsons, Leonard J.
2
Acito, Frank
1
Berry, Leonard L.
1
Chattopadhyay, Amitava
1
Cook jr., Victor J.
1
Ehrenberg, A. S. C.
1
Eliashberg, Johoshua
1
Futrell, Charles M.
1
Herbig, Paul A.
1
Joachimsthaler, Erich A.
1
Landon jr., E. Laird
1
Lee, Hanjoon
1
MacKay, David B.
1
Michaels, Ronald E.
1
Varadarajan, P.
1
Wu, Tsung-wen
1
Zeithaml, Valarie A.
1
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Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Marketing Research Symposium <1977, Bloomington, Ind.>
1
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Journal of marketing
7
Business Horizons
3
Journal of marketing research : JMR
3
Papers from the ... Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior
3
Business horizons
2
International's series in marketing
2
Marketing models : quantitative and behavioral
2
Social indicators research : an international and interdisciplinary journal for quality-of-life measurement
2
California management review
1
Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976
1
Consumer and industrial buying behavior
1
Economic Review
1
Economic review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Internationalʹs series in marketing
1
Intext series in marketing
1
Journal of business research : JBR
1
Journal of economic literature
1
Macro-Marketing: distributive processes from a societal perspective : the proceedings of the Macro-Marketing Seminar, University of Colorado, Boulder, Colorado, August 15-18, 1976
1
Marketing Intelligence & Planning
1
Marketing and the computer
1
Marketing and the quality of life
1
Marketing management and strategy : a reader
1
Marketing management and the decision sciences: theory and applications
1
Marketing models : Quantitative and behavioral
1
Papers from the ... Annual Conference on Consumer Satisfaction, dissatisfaction and Complaining Behavior
1
Quarterly journal of business and economics : QJBE
1
Readings in business logistics
1
Readings in sales force management
1
Research in marketing : an annual compilation of research
1
The Intext series in marketing
1
Theory in marketing
1
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ECONIS (ZBW)
47
USB Cologne (EcoSocSci)
9
RePEc
4
Other ZBW resources
1
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Marketing research by a small industrial firm : a case study
Parasuramam, A.
- In:
Industrial marketing management : the international …
7
(
1978
)
4
,
pp. 238-242
Persistent link: https://www.econbiz.de/10002615332
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2
A conceptual model of service quality and its implications for future research
Parasuramam, A.
;
Zeithaml, Valarie A.
;
Berry, Leonard L.
- In:
Journal of marketing
49
(
1985
)
4
,
pp. 41-50
Persistent link: https://www.econbiz.de/10002615301
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3
Demographics, job satisfaction, and propensity to leave of industrial salesmen
Parasuramam, A.
;
Futrell, Charles M.
- In:
Journal of business research : JBR
11
(
1983
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10002615313
Saved in:
4
More on "Marketing strategy and differential advantage"
Parasuramam, A.
;
Varadarajan, P.
;
Chattopadhyay, Amitava
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 124-128
Persistent link: https://www.econbiz.de/10002615423
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5
Prescription for the marketplace : Everyone listen better!
Day, Ralph L.
- In:
Business horizons
19
(
1976
)
6
,
pp. 57-64
Persistent link: https://www.econbiz.de/10003523296
Saved in:
6
Beyond social indicators : quality of life at the individual level
Day, Ralph L.
- In:
Marketing and the quality of life
,
(pp. 11-18)
.
1978
Persistent link: https://www.econbiz.de/10002062152
Saved in:
7
[Besprechung von:] Ehrenberg, A. S. C.: Repeat-buying. Theory and applications. Amsterdam, New York 1972
Day, Ralph L.
- In:
Journal of economic literature
11
(
1973
)
4
,
pp. 1399-1400
Persistent link: https://www.econbiz.de/10002062160
Saved in:
8
Linear programming in media selection
Day, Ralph L.
- In:
Marketing models : quantitative and behavioral
,
(pp. 472-479)
.
1964
Persistent link: https://www.econbiz.de/10002062169
Saved in:
9
The macro-message of consumerism : LISTEN BETTER!
Day, Ralph L.
- In:
Macro-Marketing: distributive processes from a societal …
,
(pp. 186-209)
.
1977
Persistent link: https://www.econbiz.de/10002062181
Saved in:
10
Marketing in action : a dynamic business decision game
Day, Ralph L.
-
1962
Persistent link: https://www.econbiz.de/10002062194
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