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A conceptual model of service quality and its implications for future research
Parasuramam, A.; Zeithaml, Valarie A.; Berry, Leonard L. - In: Journal of marketing 49 (1985) 4, pp. 41-50
Persistent link: https://www.econbiz.de/10002615301
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Demographics, job satisfaction, and propensity to leave of industrial salesmen
Parasuramam, A.; Futrell, Charles M. - In: Journal of business research : JBR 11 (1983) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10002615313
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A management-oriented model for allocating sales effort
Parasuramam, A.; Day, Ralph L. - In: Journal of marketing research : JMR 14 (1977) 1, pp. 22-33
Persistent link: https://www.econbiz.de/10002615321
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More on "Marketing strategy and differential advantage"
Parasuramam, A.; Varadarajan, P.; Chattopadhyay, Amitava - In: Journal of marketing 49 (1985) 2, pp. 124-128
Persistent link: https://www.econbiz.de/10002615423