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The advertising budget
Robinson, Frank D. - In: Marketing Management Viewpoints : Commentary and readings, (pp. 363-372). 1970
Persistent link: https://www.econbiz.de/10002704483
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The newspaper rate differential : another element in the explanation
Primeaux jr., Walter J. - In: The journal of business : B 48 (1975) 4, pp. 492-499
Persistent link: https://www.econbiz.de/10002674297
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Conglomerate subsidization of advertising expenditures : some empirical evidence
Riesz, Peter C. - In: The antitrust bulletin : the journal of American and … 19 (1974) 4, pp. 761-782
Persistent link: https://www.econbiz.de/10002689624
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Advertising and concentration : an empirical investigation
Mann, H. Michael; Henning, J. A.; Meehan jr., J. W. - In: The journal of industrial economics 16 (1967) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10002427049
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Optimal allocation of the Florida citrus industry's generic advertising budget
McClelland, Edward Lowe - 1969
Persistent link: https://www.econbiz.de/10002389894
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The relation of market concentration to advertising rates : the newspaper industry
Landon, John H. - In: The antitrust bulletin : the journal of American and … 16 (1971) 1, pp. 53-100
Persistent link: https://www.econbiz.de/10002157188
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Industrial advertising effects and budgeting practices
Lilien, Gary L.; Silk, Alvin J.; Choffray, Jean-Marie - In: Journal of marketing 40 (1976) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10002235977
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Allocating bank advertising expenses
Haas, Robert W. - In: Bankers' magazine 157 (1974) 1, pp. 89-93
Persistent link: https://www.econbiz.de/10002545555
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A method of measuring the productivity of advertising
Miracle, Gordon Eldon - 1962
Persistent link: https://www.econbiz.de/10002498917
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The intelligent man's guide to sales measures of advertising
Mayer, Martin - 1965
Persistent link: https://www.econbiz.de/10002446559