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Science and thruth in marketin...
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Leseranalyse
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Politz, Alfred
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Alfred Politz Research Inc. <New York, NY>
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Advertising management
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Public opinion quarterly : journal of the American Association for Public Opinion Research
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ECONIS (ZBW)
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1
Motivation research from a research viewpoint
POlitz, Alfred
- In:
Public opinion quarterly : journal of the American …
20
(
1956/57
),
pp. 663-673
Persistent link: https://www.econbiz.de/10003653206
Saved in:
2
Science and truth in marketing research
Politz, Alfred
- In:
Zeitschrift für Markt- und Meinungsforschung : …
3
(
1959
),
pp. 567-581
Persistent link: https://www.econbiz.de/10003653210
Saved in:
3
The dilemma of creative advertising
Politz, Alfred
- In:
Advertising management
,
(pp. 319-326)
.
1965
Persistent link: https://www.econbiz.de/10002650942
Saved in:
4
The dilemma of creative advertising
Politz, Alfred
- In:
Issues in advertising
,
(pp. 132-137)
.
1972
Persistent link: https://www.econbiz.de/10002650951
Saved in:
5
The dilemma of creative advertising
Politz, Alfred
- In:
Readings in advertising and promotion strategy
,
(pp. 127-134)
.
1968
Persistent link: https://www.econbiz.de/10002650958
Saved in:
6
On media function and its measurement
Politz, Alfred
- In:
Marketing research : a management overview
,
(pp. 85-91)
.
1966
Persistent link: https://www.econbiz.de/10002650963
Saved in:
7
Science and thruth in marketing research
Politz, Alfred
- In:
Analytical viewpoints in marketing management
,
(pp. 82-98)
.
1968
Persistent link: https://www.econbiz.de/10002650986
Saved in:
8
The Politz Papers : science and truth in marketing research
Politz, Alfred
-
1990
Persistent link: https://www.econbiz.de/10000817829
Saved in:
9
The Rochester study : [ein Beitrag zur Bedeutung der Mehrfach-Kontakte]
Politz, Alfred
(
contributor
)
-
1969
Persistent link: https://www.econbiz.de/10000047001
Saved in:
10
A Study of seven publications, their audiences and reading days
Politz, Alfred
(
contributor
)
-
1956
Persistent link: https://www.econbiz.de/10003455397
Saved in:
1
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