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Motivation research from a research viewpoint
POlitz, Alfred - In: Public opinion quarterly : journal of the American … 20 (1956/57), pp. 663-673
Persistent link: https://www.econbiz.de/10003653206
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Science and truth in marketing research
Politz, Alfred - In: Zeitschrift für Markt- und Meinungsforschung : … 3 (1959), pp. 567-581
Persistent link: https://www.econbiz.de/10003653210
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The dilemma of creative advertising
Politz, Alfred - In: Advertising management, (pp. 319-326). 1965
Persistent link: https://www.econbiz.de/10002650942
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The dilemma of creative advertising
Politz, Alfred - In: Issues in advertising, (pp. 132-137). 1972
Persistent link: https://www.econbiz.de/10002650951
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The dilemma of creative advertising
Politz, Alfred - In: Readings in advertising and promotion strategy, (pp. 127-134). 1968
Persistent link: https://www.econbiz.de/10002650958
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On media function and its measurement
Politz, Alfred - In: Marketing research : a management overview, (pp. 85-91). 1966
Persistent link: https://www.econbiz.de/10002650963
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Science and thruth in marketing research
Politz, Alfred - In: Analytical viewpoints in marketing management, (pp. 82-98). 1968
Persistent link: https://www.econbiz.de/10002650986
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The Politz Papers : science and truth in marketing research
Politz, Alfred - 1990
Persistent link: https://www.econbiz.de/10000817829
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The Rochester study : [ein Beitrag zur Bedeutung der Mehrfach-Kontakte]
Politz, Alfred (contributor) - 1969
Persistent link: https://www.econbiz.de/10000047001
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A Study of seven publications, their audiences and reading days
Politz, Alfred (contributor) - 1956
Persistent link: https://www.econbiz.de/10003455397