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Marketing management
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Preismanagement
18,942
Pricing strategy
18,941
Marktforschung
12,308
Theorie
9,843
Theory
9,820
Market research
6,561
Konsumentenverhalten
4,330
Consumer behaviour
4,319
Preispolitik
4,151
Deutschland
2,540
USA
2,186
United States
2,060
Germany
1,888
Preisdifferenzierung
1,630
Price discrimination
1,616
Preis
1,612
Vereinigte Staaten
1,470
Price
1,367
Betriebsfertigung
1,349
Marketing
1,107
Einzelhandel
1,080
Wettbewerb
1,055
Competition
991
Retail trade
985
Marketingmanagement
976
Schätzung
945
Estimation
943
Marketing management
943
Preisrigidität
942
Price stickiness
942
Monopol
843
Spieltheorie
832
Monopoly
830
Game theory
822
Lieferkette
718
Supply chain
717
Revenue management
716
Revenue-Management
716
Werbung
713
Electronic Commerce
701
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Free
6,258
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5,770
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19,749
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16,439
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193
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1,066
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385
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302
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291
Case study
169
Fallstudie
169
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161
Conference proceedings
142
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127
Sammlung
127
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89
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89
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89
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89
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86
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83
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83
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73
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66
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58
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58
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49
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53
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41
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30
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26
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24
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Kapferer, Clodwig
64
Simon, Hermann
60
Diller, Hermann
56
Malhotra, Naresh K.
56
Bergemann, Dirk
54
Herrmann, Andreas
54
Levy, Daniel C.
52
Hinterhuber, Andreas
50
Homburg, Christian
50
Csikós-Nagy, Béla
45
Spann, Martin
43
Green, Paul E.
40
Skiera, Bernd
40
Liozu, Stephan
39
Hruschka, Harald
37
Pepels, Werner
37
Huber, Frank
36
Kwapil, Claudia
35
Álvarez, Luis J.
35
Chen, Ying-Ju
34
Janssen, Maarten C. W.
34
Snir, Avichai
34
Gorodnichenko, Yuriy
33
Chen, Haipeng
32
Monroe, Kent B.
32
Wildner, Raimund
32
Chen, Jing
31
Decker, Reinhold
31
Fabiani, Silvia
31
Hernando, Ignacio
31
Martins, Fernando
31
Simchi-Levi, David
31
Zaccour, Georges
31
Bauer, Hans H.
30
Courty, Pascal
30
Feenstra, Robert C.
30
Armstrong, Mark
29
Gautier, Erwan
29
Sabbatini, Roberto
29
Schlosser, Rainer
29
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Institution
All
National Bureau of Economic Research
259
Institut für Demoskopie Allensbach
67
European Productivity Agency
62
European Society for Opinion and Marketing Research
54
American Marketing Association
50
Springer Fachmedien Wiesbaden
47
OECD
31
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
European University Institute / Department of Economics
15
Market Research Society
13
American Management Association
12
International Energy Agency
11
National Industrial Conference Board
10
Verlag Dr. Kovač
10
Organisation for Economic Co-operation and Development
9
United States / Business and Defense Services Administration
9
Universität Mannheim
9
Edward Elgar Publishing
8
Gesellschaft für Konsumforschung
8
Nomos Verlagsgesellschaft
8
Books on Demand GmbH <Norderstedt>
7
Europäische Kommission
7
Berufsverband Deutscher Markt- und Sozialforscher
6
First Secretary of State
6
GfK-Nürnberg e.V.
6
National Council of Applied Economic Research
6
Nielsen Company
6
USA / Congress / Joint Economic Committee
6
Brookings Institution
5
Central'nyj Ėkonomiko-Matematičeskij Institut, Akademija Nauk SSSR
5
Centro de Desarrollo
5
Danish Technological Institute
5
Ekonomiska forskningsinstitutet <Stockholm>
5
European Commission / Directorate General for Education and Culture
5
Friedrich-Schiller-Universität Jena
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Institut Ėkonomiki, Akademija Nauk Belorusskoj SSR
5
Institut Ėkonomiki, Akademija Nauk SSSR
5
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Published in...
All
Journal of marketing research : JMR
410
European journal of operational research : EJOR
361
Management science : journal of the Institute for Operations Research and the Management Sciences
360
Journal of revenue and pricing management
345
NBER working paper series
254
International journal of production economics
238
Journal of business research : JBR
232
Journal of marketing
222
International journal of industrial organization
214
NBER Working Paper
206
Working paper / National Bureau of Economic Research, Inc.
203
Economics letters
188
Overseas business reports : OBR
155
Operations research
148
SpringerLink / Bücher
141
Discussion paper / Centre for Economic Policy Research
138
The American economic review
138
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
137
Jahrbuch der Absatz- und Verbrauchsforschung
134
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
134
Journal of retailing
127
International journal of production research
119
CESifo working papers
118
Journal of retailing and consumer services
116
Manufacturing & service operations management : M & SOM
113
Transportation research / E : an international journal
110
Europäische Hochschulschriften / 5
108
International journal of market research : JMRS ; the journal of the Market Research Society
102
Discussion papers / CEPR
101
Journal of the Academy of Marketing Science
99
The journal of industrial economics
92
Journal of business economics : JBE
91
Production and operations management : an international journal of the Production and Operations Management Society
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Omega : the international journal of management science
83
Energy economics
82
Discussion paper
78
International journal of hospitality management
76
Marketing : ZFP ; journal of research and management
76
Qualitative market research : an international journal
73
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Source
All
ECONIS (ZBW)
35,303
USB Cologne (EcoSocSci)
929
USB Cologne (business full texts)
64
EconStor
39
OLC EcoSci
25
ArchiDok
14
RePEc
5
BASE
3
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Showing
1
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10
of
36,382
Sort
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date (oldest first)
1
Modern marketing strategy
Bursk, Edward C.
(
contributor
);
Chapman, John F.
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10003191368
Saved in:
2
Problems in marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
3
Problems in marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
4
Marketing management : readings in operational effectiveness
Shapiro, Stanley J.
-
1974
Persistent link: https://www.econbiz.de/10000329047
Saved in:
5
Marketing problems : situations for analysis
Uhr, Ernest B.
-
1973
Persistent link: https://www.econbiz.de/10000332944
Saved in:
6
Management science in marketing
Montgomery, David B.
;
Urban, Glen L.
-
1969
Persistent link: https://www.econbiz.de/10000049819
Saved in:
7
Nachfrageprognose und Produktionsplanung : bei saisonalen und konjunkturellen Schwankungen
Stöppler, Siegmar
-
1984
Persistent link: https://www.econbiz.de/10000078148
Saved in:
8
Basic marketing : a managerial approach
McCarthy, E. Jerome
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10002413673
Saved in:
9
Basic marketing : a managerial approach
McCarthy, E. Jerome
-
1971
-
4. ed
Persistent link: https://www.econbiz.de/10002413685
Saved in:
10
Marketing for profit
Gould, Douglas P.
-
1962
Persistent link: https://www.econbiz.de/10002478884
Saved in:
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