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Marketing
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Peterson, Robert A.
140
Kerin, Roger A.
80
Hartley, Steven W.
24
Rudelius, William
21
Crittenden, Victoria Lynn
16
Albaum, Gerald
13
Mahajan, Vijay
11
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7
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7
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6
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5
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5
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4
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4
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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ECONIS (ZBW)
104
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42
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29
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24
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3
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1
Perspectives on strategic marketing management
Kerin, Roger A.
(
contributor
); …
-
1980
Persistent link: https://www.econbiz.de/10000413607
Saved in:
2
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003356223
Saved in:
3
Household income data reports in mail surveys
Peterson, Robert A.
;
Kerin, Roger A.
- In:
Journal of business research : JBR
8
(
1980
)
3
,
pp. 301-313
Persistent link: https://www.econbiz.de/10003600158
Saved in:
4
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
5
Marketing strategy
Peterson, Robert A.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773105
Saved in:
6
Store image measurement in patronage research : fact and artifact
Peterson, Robert A.
;
Kerin, Roger A.
- In:
Patronage behavior and retail management
,
(pp. 293-306)
.
1983
Persistent link: https://www.econbiz.de/10002663798
Saved in:
7
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
1990
-
5. ed
Persistent link: https://www.econbiz.de/10000787848
Saved in:
8
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2013
-
13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
Saved in:
9
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
1998
-
8. ed.
Persistent link: https://www.econbiz.de/10004347365
Saved in:
10
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2004
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004444908
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