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Wal-Mart is coming to Guelph : hedonic to utilitarian shoppers' perceptions
Teed, Moira
;
Norman, Christopher
;
Aung, May
;
Adlam, Doug
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 130-153
Persistent link: https://www.econbiz.de/10003978240
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62
An examination of consumer browsing behaviors
Xia, Lan
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10003978255
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63
Using exploratory and exploitative market learning for new product development
Kim, Namwoon
;
Atuahene-Gima, Kwaku
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 519-536
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64
Answering the unasked question : response substitution in consumer surveys
Gal, David
;
Rucker, Derek D.
- In:
Journal of marketing research : JMR
48
(
2011
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1
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pp. 185-195
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Selbst-administrierte mobile Non-Voice-
Marktforschung
: Methoden- und Forschungsüberblick
Maxl, Emanuel
;
Döring, Nicola
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10003956952
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66
Soziale Erwünschtheit in Online-Panels
Mayerhofer, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
1
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pp. 59-60
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67
Marketing research with telephone surveys : is it time to change?
Vicente, Paula
;
Reis, Elizabeth
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 321-332
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68
Rekrutierung von Befragungsteilnehmern in der Online-
Marktforschung
Starsetzki, Thomas
- In:
Online-Forschung 2007 : Grundlagen und Fallstudien
,
(pp. 77-84)
.
2007
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Qualitätsstandards bei Online-Access Panels
Hofmann, Olaf
- In:
Qualitätsmanagement und Qualitätssicherung : 7. …
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(pp. 51-62)
.
2007
Persistent link: https://www.econbiz.de/10003689920
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70
Mixed mode : the only "fitness" regime?
Blyth, Bill
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
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pp. 241-266
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