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Techniques of attitude scale construction
Edwards, Allen Louis - 1957
Persistent link: https://www.econbiz.de/10000061378
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Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.; Albers, S. - 1986
Persistent link: https://www.econbiz.de/10000071588
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Macro marketing
Moyer, Reed; Hutt, Michael D. - 1978 - 2. ed
Persistent link: https://www.econbiz.de/10000040796
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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The history of marketing thought
Bartels, Robert; Bartels, Robert D. W. - 1976 - 2. ed.
Persistent link: https://www.econbiz.de/10000042160
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Consumer behavior : a cognitive orientation
Markin, Rom J. - 1974
Persistent link: https://www.econbiz.de/10000042254
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Essentials of consumer behavior : concepts and applications
Block, Carl E.; Roering, Kenneth J. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10000042259
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Industrial marketing research
Cox, William E. - 1979 - graph. Darst
Persistent link: https://www.econbiz.de/10000048307
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Consumer demand : a new approach
Lancaster, Kelvin - 1971
Persistent link: https://www.econbiz.de/10000048332
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334