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Optimale Werbebudget- und Werbeprogrammplanung
Benz, Jochen - 1981
Persistent link: https://www.econbiz.de/10000000570
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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Werbewirkung und Werbeerfolgskontrolle
Meyer, Paul Werner - 1965
Persistent link: https://www.econbiz.de/10000521984
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Die Problematik der Ausgliederung der betrieblichen Werbefunktion
Spintler, Renate - 1962
Persistent link: https://www.econbiz.de/10000533416
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Der Einfluß der Konkurrenzwerbung auf den Werbeerfolg
Balke, Winfried - 1971
Persistent link: https://www.econbiz.de/10000534822
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Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon (contributor) - 1981
Persistent link: https://www.econbiz.de/10000051805
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Werbung und Wettbewerb
Backman, Jules - 1971 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000051854
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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim B. - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864
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Issues in the economics of advertising
Simon, Julian Lincoln - 1970
Persistent link: https://www.econbiz.de/10000053281
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How much to spend for advertising
MacNiven, Malcolm A. (ed.) - 1969
Persistent link: https://www.econbiz.de/10000053329