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Allocation of Time to the Mass Media.
Hornik, Jacob; Schlinger, Mary Jane - In: Journal of Consumer Research 7 (1981) 4, pp. 343-55
Persistent link: https://www.econbiz.de/10005735615
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Leo Burnett life style research : wie sie funktioniert, was sie ist und weshalb sie entwickelt wurde
Plummer, Joseph T. - In: Zeitschrift für Markt-, Meinungs- und … 23/24 (1980/1981), pp. 5253-5260
Persistent link: https://www.econbiz.de/10002650651
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The consept and application of life style segmentation
Plummer, Joseph T. - In: Journal of marketing 38 (1974) 1, pp. 33-37
Persistent link: https://www.econbiz.de/10002650659
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Life style patterns and commercial bank credit card usage
Plummer, Joseph T. - In: Journal of marketing 35 (1971) 2, pp. 35-41
Persistent link: https://www.econbiz.de/10002650667
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Life style, social, and economic trends influencing consumer satisfaction
Plummer, Joseph T. - In: Conceptualization and measurement of consumer …, (pp. 382-408). 1977
Persistent link: https://www.econbiz.de/10002650676
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Measurable emotions : how television ads really work : patterns of reactions to commercials can demonstrate advertising effectiveness
Micu, Anca Cristina; Plummer, Joseph T. - In: Journal of advertising research 50 (2010) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10003991896
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Variables in advertising execution
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003610156
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The internet revolution
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003611390
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Word of mouth : a new advertising discipline
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003613588
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EDITORIAL What Do People Do with Advertising? The Critical Question
Plummer, Joseph T. - In: Journal of advertising research 46 (2006) 1, pp. 1
Persistent link: https://www.econbiz.de/10007378759