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Overspending on advertising
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Vereinigte Staaten
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Sexton jr., Donald E.
11
Brandt, William K.
1
Shay, Robert P.
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ECONIS (ZBW)
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1
Black buyer behavior
Sexton jr., Donald E.
- In:
Journal of marketing
36
(
1972
)
4
,
pp. 36-39
Persistent link: https://www.econbiz.de/10002799840
Saved in:
2
Comparing the cost of food to Blacks and to Whites : a survey
Sexton jr., Donald E.
- In:
Journal of marketing
35
(
1971
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10002799857
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3
Differences in food shopping habits by area of residence, race, and income
Sexton jr., Donald E.
- In:
Journal of retailing
50
(
1974
)
1
,
pp. 37-48,91
Persistent link: https://www.econbiz.de/10002799862
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4
Do Blacks pya more?
Sexton jr., Donald E.
- In:
Journal of marketing research : JMR
8
(
1971
)
4
,
pp. 420-426
Persistent link: https://www.econbiz.de/10002799869
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5
Do inner city chain stores charge more?
Sexton jr., Donald E.
- In:
Journal of consumer affairs : official publication of …
7
(
1973
)
2
,
pp. 145-155
Persistent link: https://www.econbiz.de/10002799875
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6
Estimating marketing policy effects on sales of a frequently purchased product
Sexton jr., Donald E.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 338-347
Persistent link: https://www.econbiz.de/10002799883
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7
Food sales mix and profitability : ghetto supermarkets revisited
Sexton jr., Donald E.
- In:
The journal of business : B
47
(
1974
)
4
,
pp. 538-542
Persistent link: https://www.econbiz.de/10002799898
Saved in:
8
Grocery prices paid by blacks and by whites : further findings
Sexton jr., Donald E.
- In:
Journal of economics & business
25
(
1972
)
1
,
pp. 39-44
Persistent link: https://www.econbiz.de/10002799905
Saved in:
9
A microeconomic model of the effects of advertising
Sexton jr., Donald E.
- In:
The journal of business : B
45
(
1972
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10002799909
Saved in:
10
Microsimulating consumer behavior
Sexton jr., Donald E.
- In:
Models of buyer behavior
,
(pp. 88-107)
.
1974
Persistent link: https://www.econbiz.de/10002799917
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