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Marketing research : a management overview
Konrad, Evelyn (contributor); Erickson, Rod (contributor) - 1966
Persistent link: https://www.econbiz.de/10002009422
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One Common Market or six markets?
Botthof, C. Laury - In: Journal of marketing 30 (1966) 2, pp. 16-18
Persistent link: https://www.econbiz.de/10002012792
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Advertising slogans of America : compiled by Harold S. Sharp
Sharp, Harold S. - 1984
Persistent link: https://www.econbiz.de/10002312035
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Effectiveness of apple advertising, media and themes
Nyberg, A. J. - 1965
Persistent link: https://www.econbiz.de/10002585288
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Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254
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Computers in media at J. Walter Thompson
Jones, Richard P. - In: Readings in advertising and promotion strategy, (pp. 200-207). 1968
Persistent link: https://www.econbiz.de/10003165639
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Evaluating media
Wolfe, Harry Deane; Brown, James K.; Thompson, G. Clark - 1966
Persistent link: https://www.econbiz.de/10003120973
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Economic effects of the control of highway sings in Tennessee
Lowry, Paul R.; Summer, Harry H.; Cartee, P. Charles - 1967
Persistent link: https://www.econbiz.de/10003077206
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Sales effects of TV, radio, and print advertising
Jenssen, Ward J. - In: Journal of advertising research 6 (1966) 2, pp. 2-7
Persistent link: https://www.econbiz.de/10003064609
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Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G.; Reid, David M. - In: Journal of business research : JBR 3 (1975) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10003013259