Zoltners, Andris A.; Sinha, Prabhakant - In: Marketing Science 24 (2005) 3, pp. 313-331
Sales territory alignment is the assignment of accounts and their associated selling activities to salespeople and teams. Models, systems, processes, and wisdom have evolved over 1,500 project implementations for 500 companies with 500,000 sales territories. Optimization models have evolved over...