//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An analytical investigation of...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingtheorie
3,051
Marketing theory
2,952
Marketing
847
Theorie
614
Theory
611
Marketingmanagement
556
Marketing management
546
Absatztheorie
361
Consumer behaviour
339
Konsumentenverhalten
339
USA
339
United States
334
Relationship marketing
304
Beziehungsmarketing
302
Marktforschung
294
Market research
235
Service-Dominant Logic
217
Service-dominant logic
217
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
166
Bibliometrie
166
Brand management
152
Markenführung
152
Betriebliche Wertschöpfung
149
Value creation
149
Deutschland
138
Germany
122
Customer integration
113
Kundenintegration
113
Dienstleistungsmarketing
102
Services marketing
102
B-to-B-Marketing
101
Business-to-business marketing
101
Lieferantenmanagement
89
Supplier relationship management
89
Kundenwert
80
Customer value
79
Internationales Marketing
75
International marketing
74
more ...
less ...
Online availability
All
Undetermined
540
Free
204
Type of publication
All
Article
1,975
Book / Working Paper
1,394
Journal
27
Type of publication (narrower categories)
All
Article in journal
1,225
Aufsatz in Zeitschrift
1,225
Aufsatz im Buch
558
Book section
558
Hochschulschrift
212
Collection of articles of several authors
203
Sammelwerk
203
Graue Literatur
187
Non-commercial literature
187
Lehrbuch
183
Reprint
180
Textbook
165
Thesis
155
Arbeitspapier
120
Working Paper
120
Aufsatzsammlung
88
Konferenzschrift
85
Bibliografie enthalten
67
Bibliography included
67
Conference proceedings
56
Festschrift
44
Glossar enthalten
40
Glossary included
40
Biografie
34
Biography
34
Collection of articles written by one author
27
Sammlung
27
Case study
24
Fallstudie
24
Mehrbändiges Werk
19
Multi-volume publication
19
Einführung
18
Handbook
18
Handbuch
18
Bibliografie
11
Conference paper
9
Konferenzbeitrag
9
Dissertation u.a. Prüfungsschriften
8
Systematic review
8
Übersichtsarbeit
8
more ...
less ...
Language
All
English
2,428
German
679
Undetermined
246
Polish
16
French
14
Croatian
5
Danish
3
Italian
3
Dutch
2
Portuguese
2
Russian
2
Slovak
2
Ukrainian
2
Japanese
1
Romanian
1
Spanish
1
Swedish
1
more ...
less ...
Author
All
Tadajewski, Mark
77
Hunt, Shelby D.
52
Sheth, Jagdish N.
50
Kotler, Philip
45
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
21
Grönroos, Christian
20
Homburg, Christian
20
Kuß, Alfred
20
Saren, Michael
20
Bruhn, Manfred
18
Keller, Kevin Lane
16
Meffert, Heribert
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Green, Paul E.
12
Bagozzi, Richard P.
11
Dixon, Donald F.
11
Hanssens, Dominique M.
11
Kollmann, Tobias
11
Shapiro, Stanley J.
11
Stremersch, Stefan
11
Wensley, Robin
11
Wierenga, Berend
11
Wind, Yoram
11
Wooliscroft, Ben
11
Baker, Michael John
10
Dichtl, Erwin
10
Franses, Philip Hans
10
Hauser, John R.
10
Pepels, Werner
10
more ...
less ...
Institution
All
American Marketing Association
41
Springer Fachmedien Wiesbaden
8
Erasmus Research Institute of Management
7
Edward Elgar Publishing
6
Academy of Marketing Science
5
Duncker & Humblot
4
European Society for Opinion and Marketing Research
4
Academy of Marketing
3
European Marketing Academy
3
Seminar on market modelling
3
Springer Gabler <Firma>
3
Universität St. Gallen
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
University of Colorado Boulder / Business Research Division
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academia de Studii Economice
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
more ...
less ...
Published in...
All
Journal of historical research in marketing
86
Marketing theory
83
SpringerLink / Bücher
72
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
52
Legends in marketing
40
Journal of business research : JBR
39
Journal of marketing
38
European journal of marketing : EJM
36
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing : ZFP ; journal of research and management
30
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
26
History of marketing thought ; Volume 2
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of business economics : JBE
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
more ...
less ...
Source
All
ECONIS (ZBW)
3,347
USB Cologne (EcoSocSci)
49
Showing
21
-
30
of
3,396
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Macromarketing: evolution of thought : proceedings of the fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979
Fisk, George
(
ed.
);
Nason, Robert W.
(
ed.
); …
-
Macromarketing Seminar <4, 1979, Boulder, Colo.>
;
…
-
1980
Persistent link: https://www.econbiz.de/10000736686
Saved in:
22
Enhancing knowledge development in marketing
Bloom, Paul N.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000810623
Saved in:
23
Game theory in marketing management : issues and applications
Di Benedetto, C. Anthony
-
1986
Persistent link: https://www.econbiz.de/10000767763
Saved in:
24
Estimating gravitational market share models
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1973
Persistent link: https://www.econbiz.de/10000771064
Saved in:
25
Anwendungsbezogene Marketing-Theorie : Arbeitsmaterialien
Hesse, Jürgen
-
1989
Persistent link: https://www.econbiz.de/10000771820
Saved in:
26
ShARP II [two] : asymmetric cannibalism between substitute items listed by retailers
Bultez, Alain V.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000776592
Saved in:
27
Marketing aus schwedischer Sicht
Reichel, Jürgen
-
1988
Persistent link: https://www.econbiz.de/10000778471
Saved in:
28
Risiko-Management : eine theoretische Analyse zum Risiko und Risikowirkungsprozeß als Grundlage für ein risikoorientiertes Management unter besonderer Berücksichtigung des Marketin...
Schuy, Axel
-
1989
Persistent link: https://www.econbiz.de/10000781055
Saved in:
29
Space management support systems : from ShARP to MESs?
Bultez, Alain V.
-
1989
Persistent link: https://www.econbiz.de/10000781600
Saved in:
30
Clarifying ShARP misconceptions of space allocation objectives
Bultez, Alain V.
-
1989
Persistent link: https://www.econbiz.de/10000781604
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->