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Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Bechwati, Nada Nasr; Sisodia, Rajendra S.; Sheth, Jagdish N. - In: Journal of business research : JBR 62 (2009) 8, pp. 761-767
Persistent link: https://www.econbiz.de/10008250660
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-871
Persistent link: https://www.econbiz.de/10008332359
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Mindful consumption: a customer-centric approach to sustainability
Sheth, Jagdish N.; Sethia, Nirmal K.; Srinivas, Shanthi - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 21-40
Persistent link: https://www.econbiz.de/10008780885
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Raising Marketing's Aspirations
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 141-143
Persistent link: https://www.econbiz.de/10007748586
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Implications of the Revised Definition of Marketing: From Exchange to Value Creation
Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307
Persistent link: https://www.econbiz.de/10007865573
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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - In: Review of marketing research 8 (2011), pp. 243-267
Persistent link: https://www.econbiz.de/10009957651
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"Emerging markets are becoming core business for multinationals"
Sheth, Jagdish N.; Lee, You-cheong - In: Marketing Review St. Gallen : die neue … 29 (2012) 3, pp. 4-7
Persistent link: https://www.econbiz.de/10010003241
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The Resurgence of India: Triumph of Institutions Over Infrastructure?
Iyer, Gopalkrishnan R.; Sheth, Jagdish N.; Sharma, Arun - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10010018418
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The antecedents and consequences of integrated global marketing
Sheth, Jagdish N.; Parvatiyar, Atul - In: International marketing review 18 (2001) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10006278340
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Supplier Relationships: Emerging Issues and Challenges
Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 26 (1997) 2, pp. 91-100
Persistent link: https://www.econbiz.de/10006317001