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Marketing for business growth
Levitt, Theodore - 1974
Persistent link: https://www.econbiz.de/10000056854
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Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David - 2006
Persistent link: https://www.econbiz.de/10003278913
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New product forecasting : an applied approach
Kahn, Kenneth B. - 2006
Persistent link: https://www.econbiz.de/10003283377
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Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them
Cook, Arthur G. - 2006
Persistent link: https://www.econbiz.de/10003309246
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Involving customers in new service development
Edvardsson, Bo (ed.) - 2006
Persistent link: https://www.econbiz.de/10003333084
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Methoden zur Messung von Präferenzen für Innovationen
Sattler, Henrik - In: Innovation und Institution : [67. Jahrestagung des …, (pp. 154-176). 2006
Persistent link: https://www.econbiz.de/10003315657
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A process for practicing design innovation
Kumar, Vijay - In: Journal of business strategy 30 (2009) 2/3, pp. 91-100
Persistent link: https://www.econbiz.de/10003863955
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Innovation penetration into a region with specific features : the case of Crete, Greece
Nikolaidis, Yiannis; Bakouros, Yiannis - In: International journal of entrepreneurship and … 9 (2009) 1/2, pp. 118-138
Persistent link: https://www.econbiz.de/10003848940
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Managing customer knowledge during the concept development stage of the new food product development process
Bogue, Joe; Sorenson, Douglas - In: Journal of international food & agribusiness marketing … 21 (2009) 2/3, pp. 149-165
Persistent link: https://www.econbiz.de/10003887288
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Aligning marketing and technology to drive innovation
Cotterman, Ronald; Fusfeld, Alan; Henderson, Pamela W.; … - In: Research technology management : RTM 52 (2009) 5, pp. 14-20
Persistent link: https://www.econbiz.de/10003890448