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Marketing management
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Shankar, Venkatesh
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Varadarajan, Rajan
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Yadav, Manjit S.
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Pan, Xing
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Ratchford, Brian T.
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Berry, Leonard L.
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Sheth, Jagdish N.
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Bolton, Ruth N.
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Dotzel, Thomas
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Kushwaha, Tarun
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Azar, Pablo
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Fuller, Matthew
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Retailing in the 21st century : current and future trends
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
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Cutting Edge: Gillette's Journey to Global Leadership, by Gordon McKibben. Boston, MA: Harvard Business School Press, 1998. 429 pages. 24.95.
Shankar, Venkatesh
- In:
The journal of product innovation management : an …
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Handbook of marketing strategy
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