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Outsourcing : think more expansively
Varadarajan, Rajan - In: Journal of business research : JBR 62 (2009) 11, pp. 1165-1172
Persistent link: https://www.econbiz.de/10003897454
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Programmatic, programmatically non-programmatic and beyond : reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Varadarajan, Rajan - In: Journal of strategic marketing 18 (2010) 2, pp. 89-102
Persistent link: https://www.econbiz.de/10003978342
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Strategic marketing and marketing strategy : domain, definition, fundamental issues and foundational premises
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10003980363
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Strategic marketing and marketing strategy
Varadarajan, Rajan - In: Handbook of marketing strategy, (pp. 9-27). 2012
Persistent link: https://www.econbiz.de/10009530876
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Conjectures on innovation drivers in an emerging market : India
Varadarajan, Rajan - In: Handbook of research in international marketing, (pp. 117-134). 2011
Persistent link: https://www.econbiz.de/10009385447
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Toward sustainability : public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world
Varadarajan, Rajan - In: Journal of international marketing 22 (2014) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10010382165
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Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10009679353
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Musings on the need for reform in marketing
Varadarajan, Rajan - In: Does marketing need reform? : fresh perspectives on the …, (pp. 270-281). 2006
Persistent link: https://www.econbiz.de/10003430352
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Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10010082231
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B2B relationship underpinnings of outsourcing
Varadarajan, Rajan - In: Handbook of business-to-business marketing, (pp. 400-414). 2012
Persistent link: https://www.econbiz.de/10009500137