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Suchmaschinen als zentrale Traffic-Quelle im digitalen Zeitalter : erfolgreich durch gesucht, gefunden und gekauft im "Google-Age"
Krekeler, Marcus - In: Web-Exzellenz im E-Commerce : Innovation und …, (pp. 93-113). 2010
Persistent link: https://www.econbiz.de/10003955845
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Crossmedia Marketing : Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation
Noack, Catharina - 2010 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10008650605
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Business strategy and the management of digital marketing
Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; … - In: Business horizons 64 (2021) 2, pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
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Search engine marketing to attract international digital traffic
Moura, Rita; Casais, Beatriz - In: Digital marketing strategies and models for competitive …, (pp. 74-102). 2020
Persistent link: https://www.econbiz.de/10012231291
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Digital marketing modelling : a sustainable competitive advantage for SMEs
Kishor, Jugal - In: World review of entrepreneurship, management and … 18 (2022) 4, pp. 404-428
Persistent link: https://www.econbiz.de/10013350784
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Customers' acceptance of digital marketing techniques : the impact of search engine, e-mail, and social media marketing
Altarifi, Shadi; Al-Quran, Ali Zakariya Farhan; … - In: International journal of business innovation and … 34 (2024) 3, pp. 327-341
Persistent link: https://www.econbiz.de/10015062920
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SEM and SEO: core drivers of iDirect success
Hughes, David M. - In: Reinventing interactive and direct marketing : leading …, (pp. 77-93). 2010
Persistent link: https://www.econbiz.de/10003914065
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The use of digital channels to create customer relationships
Heinonen, Kristina; Michelsson, Thomas - In: International journal of internet marketing and … 6 (2010) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
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Landeseiten im Online-Marketing
Büttner, Karsten - 2007
Persistent link: https://www.econbiz.de/10003551816
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Optimal search engine marketing
Abou Nabout, Nadia - 2012
Persistent link: https://www.econbiz.de/10009546102