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Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson - 1978
Persistent link: https://www.econbiz.de/10000558636
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Markt- und Werbepsychologie
Gutjahr, Gert - 1972
Persistent link: https://www.econbiz.de/10000099076
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Fortschritte in Theorie und Anwendung des "empfänger-orientierten" Ansatzes
Hofmann, Hellmut W. - In: Jahrbuch der Absatz- und Verbrauchsforschung 23 (1977) 1, pp. 19-85
Persistent link: https://www.econbiz.de/10002847909
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Handbook of consumer motivations : the psychology of the world of objects
Dichter, Ernest - 1964
Persistent link: https://www.econbiz.de/10000608384
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Werbung : Steuerung des Konsumentenverhaltens
Kroeber-Riel, Werner; Meyer-Hentschel, Gundolf - 1982
Persistent link: https://www.econbiz.de/10000090229
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Simulation des Käuferverhaltens
Klenger, Franz; Krautter, Jochen - 1972
Persistent link: https://www.econbiz.de/10000104575
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Advertising as information
Nelson, Philip - In: Journal of political economy 82 (1974) 4, pp. 729-754
Persistent link: https://www.econbiz.de/10002560071
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Deciding of the advertising appeal with the use of a consumer attitude-behavior model
Roberto, Eduardo L.; Sangalang-Valbuena, Evangeline - In: The Philippine review of business and economics 13 (1976) 2, pp. 1-28
Persistent link: https://www.econbiz.de/10002705800
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Seminar on "Developments in Consumer Psychology
1973
Persistent link: https://www.econbiz.de/10001416956