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A study of communication in ad...
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Werbungsbetrieb
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216
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156
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105
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51
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25
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17
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16
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15
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13
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13
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12
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12
Internet marketing
11
Online-Marketing
11
Preisgestaltung
11
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11
Produktgestaltung
10
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10
Absatz
9
Markenartikel
9
Marktpsychologie
9
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9
Consumer behaviour
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Konsumentenverhalten
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8
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8
Einzelhandelsbetrieb
7
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7
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Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Bogart, Leo
5
Ray, Michael L.
5
Woodside, Arch G.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Fryburger, Vernon
4
Lambin, Jean-Jacques
4
Rehorn, Jörg
4
Sandage, Charles Harold
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Winer, Russell S.
4
Aaker, David A.
3
Arndt, Johan
3
Backman, Jules
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dunn, S. Watson
3
Ehrenberg, A. S. C.
3
Gatty, Ronald
3
Grass, Robert C.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Molkenthin, Jürgen
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sawyer, Alan G.
3
Sheth, Jagdish N.
3
Simon, Julian L.
3
Strong, Edward C.
3
Wallace, Wallace H.
3
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Institute of Practitioners in Advertising
3
Advertising Research Foundation report
2
American Management Association
2
American Marketing Association
2
Anheuser-Busch, Inc.
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
American Enterprise Institute for Public Policy Research
1
American association of Advertising Agencies
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
British Poster Advertising Association
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Hochschule für Welthandel in Wien
1
I. P. A.
1
Industriens utredningsinstitut <Stockholm>
1
Infratest-Forschung GmbH und Co. KG
1
Institute of Practitioners in Advertising <London>
1
Internationaler Kongreß über Werbung als Forschungsgebiet und Lehrfach der Hochschulen <1966, Köln>
1
London Press Exchange Limited
1
Magazine Marketing Service
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Research Department, Batten, Barton, Durstine and Osborn, inc.
1
Seminar on "Below-the-Line Activities"
1
Seminar on "Translating Advanced Advertising Theories into Research Reality"
1
Seminar on the Business of Advertising <1978, Barcelona>
1
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Journal of advertising research
89
Journal of marketing research : JMR
37
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of business : B
16
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
16
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
13
Absatzwirtschaft
11
Jahrbuch der Absatz- und Verbrauchsforschung
9
Markenartikel : das Magazin für Markenführung
8
Harvard business review : HBR
7
The journal of industrial economics
7
The review of economics and statistics
7
Decision sciences : DS
6
Operations research
6
Sloan management review
6
Southern economic journal
6
Abhandlungen zur Werbewissenschaft und Werbepraxis
5
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Journal of the Market Research Society : JMRS
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
4
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Research for marketing : RfM
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Behavioral and management science in marketing
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
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ECONIS (ZBW)
726
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111
Statistical regression in before-and-after paired comparison studies
Reynolds, William H.
- In:
Journal of advertising research
6
(
1966
)
1
,
pp. 18-20
Persistent link: https://www.econbiz.de/10002696157
Saved in:
112
Der Optimierungsgedanke : von der Media- zur Marketing- und Unternehmensforschung
Rehorn, Jörg
- In:
Der Marktforscher : Marktforschung, Absatzforschung, …
14
(
1970
)
3
,
pp. 2-4
Persistent link: https://www.econbiz.de/10002700044
Saved in:
113
Sinn und Unsinn von Werbemitteltests
Rehorn, Jörg
- In:
Zeitschrift für Markt-, Meinungs- und …
22
(
1979
)
1/4
,
pp. 5009-5039
Persistent link: https://www.econbiz.de/10002700103
Saved in:
114
Projective techniques in research
Robertson, Dan H.
;
Joselyn, Robert W.
- In:
Journal of advertising research
14
(
1974
)
5
,
pp. 27-31
Persistent link: https://www.econbiz.de/10002700967
Saved in:
115
Advertiser supplied message research : extending the advertising substantiation program
Rotfeld, Herbert J.
;
Reid, Leonard N.
- In:
Journal of consumer affairs : official publication of …
11
(
1977
)
1
,
pp. 128-134
Persistent link: https://www.econbiz.de/10002706657
Saved in:
116
Werbemittel im Pre-Test
Plaikner, Dietmar
- In:
Markenartikel : das Magazin für Markenführung
41
(
1979
)
2
,
pp. 74-78
Persistent link: https://www.econbiz.de/10002659129
Saved in:
117
Neuere Aspekte der Mediaforschung
Harder, Theodor
- In:
Der Marktforscher : Marktforschung, Absatzforschung, …
9
(
1965
),
pp. 184-189
Persistent link: https://www.econbiz.de/10002669487
Saved in:
118
Can order effect in copy tests indicate long term advertising effect?
Ray, Michael L.
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10002679393
Saved in:
119
Frequency effects revisited
Ray, Michael L.
;
Sawyer, Alan G.
;
Strong, Edward C.
- In:
Journal of advertising research
11
(
1971
)
1
,
pp. 14-20
Persistent link: https://www.econbiz.de/10002679427
Saved in:
120
The present and potential linkages between the microtheoretical notions of behavioral science and the problems of advertising : a proposal for a research system
Ray, Michael L.
- In:
Behavioral and management science in marketing
,
(pp. 99-141)
.
1978
Persistent link: https://www.econbiz.de/10002679464
Saved in:
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