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The metric quality of ordered categorical data
Srinivasan, V.; Basu, Amiya K. - 2007
Persistent link: https://www.econbiz.de/10003540241
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The factor structure of multidimensional response to marketing stimuli : a comparison of two approaches
Srinivasan, V.; Vanden Abeele, Pierre; Butaye, I. - 2007
Persistent link: https://www.econbiz.de/10003541149
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Conjoint analysis in consumer research : issues and outlook
Green, Paul E.; Srinivasan, V. - 2007
Persistent link: https://www.econbiz.de/10003541532
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Conjoint analysis in marketing : new developments with implications for research and practice
Green, Paul E.; Srinivasan, V. - 2007
Persistent link: https://www.econbiz.de/10003541534
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Improving predictive power of conjoint analysis by constrained parameter estimation
Srinivasan, V.; Jain, Arun K.; Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541605
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Optimal state-dependent pricing policies for a class of stochastic multiunit service systems
Gupta, R. K.; Srinivasan, V.; Yu, P. L. - 1979
Persistent link: https://www.econbiz.de/10003567062
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The impact of unit cost reductions on gross profit : increasing or decreasing returns?
Dahan, Ely; Srinivasan, V. - In: IIMB management review 23 (2011) 3, pp. 131-139
Persistent link: https://www.econbiz.de/10009569722
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What if marketers put their customers ahead of profits?
Shriver, Scott K.; Srinivasan, V. - 2011
Persistent link: https://www.econbiz.de/10009504745
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An approach to prioritize customer-based, cost-effective service enhancements
Srinivasan, V.; Shainesh, G.; Sharma, Anand K. - In: The service industries journal 35 (2015) 13/14, pp. 747-762
Persistent link: https://www.econbiz.de/10011439912
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Adaptive self-explication of multi-attribute preferences
Netzer, Oded (contributor); Srinivasan, V. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003654840