Growing awareness of the role that food and beverage advertising plays in the epidemic of childhood obesity has prompted calls for stricter oversight of advertising practices. The food and beverage industries have taken voluntary steps in this direction, but many commentators have called for...

“Exaggerated claims of quality and selective discussion of the position attributes of a product or service are common and expected advertising practices.” Given the importance of the multiple mechanisms in the consumer protection Jurisprudence, this essay discusses the legal framework of...