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A defense of direct-to-consumer prescription drug advertising

Cox, Anthony D.; Cox, Dena - In: Business horizons 53 (2010) 2, pp. 221-228

Persistent link: https://www.econbiz.de/10003957122

Returns to R&D, and regulation of the US pharmaceutical industry

Evanoff, Douglas Darrell - In: Review of industrial organization : RIO 4 (1989) 2, pp. 1-30

Persistent link: https://www.econbiz.de/10001085862

Economics of the pharmaceutical industry

Lakdawalla, Darius - In: Journal of economic literature 56 (2018) 2, pp. 397-449

Persistent link: https://www.econbiz.de/10011941652

Evaluating Pharmaceutical Policy Options

Ho, Katherine; Pakes, Ariel - National Bureau of Economic Research - 2024

Our calculations indicate that currently proposed U.S. policies to reduce pharmaceutical prices, though particularly beneficial for low-income and elderly populations, could dramatically reduce firms' investment in highly welfare-improving R&D. The U.S. subsidizes the worldwide pharmaceutical...

Persistent link: https://www.econbiz.de/10014576635

Economics of the pharmaceutical industry

Egan, John W.; Higinbotham, Harlow N.; Weston, J. Fred - 1982

Persistent link: https://www.econbiz.de/10013467621

Political management, research and development, and advertising capital in the pharmaceutical industry : a good prognosis?

Martin, Kelly D.; Josephson, Brett W.; Vadakkepatt, … - In: Journal of marketing 82 (2018) 3, pp. 87-107

Persistent link: https://www.econbiz.de/10011850432

The effect of regulated competition on pharmaceutical advertising and promotion

David, Guy; Markowitz, Sara - In: Eastern economic journal 41 (2015) 1, pp. 24-39

Persistent link: https://www.econbiz.de/10010489493

Advertising, competition, and regulation in the pharmaceutical industry

Suppliet, Moritz - 2016

Persistent link: https://www.econbiz.de/10011459973

Advertising Regulations in Pharmaceutical Markets : Product versus Enlightenment

Ishida, Junichiro - 2019

This paper analyzes the optimal content regulation of direct-to-consumer advertisement (DTCA) in a pharmaceutical … typical subjective symptoms under enlightenment DTCA. The content regulation changes the nature of market competition and the … of the content regulation is ambiguous and depends, among other things, on the cost effectiveness of advertisement and …

Persistent link: https://www.econbiz.de/10012897821

How do restrictions on advertising affect consumer search?

Chiou, Lesley; Tucker, Catherine - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 866-882

Persistent link: https://www.econbiz.de/10012877293

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