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The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa; Mish, Jenny - In: Marketing theory 11 (2011) 1, pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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Bewertungsverfahren von Produktportfolios im Rahmen des Obsolescence Managements
Leichnitz, Henning - 2010
Persistent link: https://www.econbiz.de/10008989176
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Cultures of products and political cultures : looking for transfer performances
Gries, Rainer - In: The voice of the citizen consumer : a history of market …, (pp. 243-269). 2011
Persistent link: https://www.econbiz.de/10008991223
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Knowing too much : expertise-induced false recall effects in product comparison
Mehta, Ravi; Hoegg, JoAndrea; Chakravarti, Amitav - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 535-554
Persistent link: https://www.econbiz.de/10009375674
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Sentiment analysis in business intelligence : a survey
Plaza, Laura; Carillo de Albornoz, Jorge - In: Customer relationship management and the social and …, (pp. 231-252). 2012
Persistent link: https://www.econbiz.de/10009377731
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Modelʹ obʺedeninija v edinoe ėkonomičeskoe prostranstvo
Bulavskij, Vladimir A. - In: Ekonomika i matematičeskie metody 47 (2011) 4, pp. 122-130
Persistent link: https://www.econbiz.de/10009382111
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Ocenki struktury ispolʹzovanija finansovych resursov v rossijskoj ėkonomike na makrourovne
Šugal, Nikolai B. - In: Ėkonomičeskij žurnal Vysšej Školy Ėkonomiki : … 15 (2011) 1, pp. 88-110
Persistent link: https://www.econbiz.de/10009152673
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Product planning essentials
Kahn, Kenneth B. - 2011 - 2nd ed
Persistent link: https://www.econbiz.de/10009159546
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The attribute carryover effect : what the "Runner-Up" option tells us about consumer choice processes
Boland, Wendy Attaya; Brucks, Merrie; Nielsen, Jesper H. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 872-885
Persistent link: https://www.econbiz.de/10009501085