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Markham, Stephen K.; Holahan, Patricia J. - In: The PDMA handbook of new product development, (pp. 144-157). 2005

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Heck, Stefan; Grewal, T. J. - In: The PDMA handbook of new product development, (pp. 158-172). 2005

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Smith, Preston G. - In: The PDMA handbook of new product development, (pp. 173-187). 2005

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Boike, Douglas G.; Bonifant, Ben; Siesfeld, Tony - In: The PDMA handbook of new product development, (pp. 191-210). 2005

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Griffin, Abbie - In: The PDMA handbook of new product development, (pp. 211-227). 2005

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Conley, Chris V. - In: The PDMA handbook of new product development, (pp. 228-248). 2005

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Alam, Ian - In: The PDMA handbook of new product development, (pp. 249-262). 2005

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Ottum, Brian D. - In: The PDMA handbook of new product development, (pp. 279-301). 2005

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Schoppe, Laura A.; Pekar, Nancy - In: The PDMA handbook of new product development, (pp. 302-318). 2005

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Evans, Greg; Gausselin, Patrice - In: The PDMA handbook of new product development, (pp. 319-334). 2005

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