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Creativity and passion between global branding and country of origin roots
Aiello, Gaetano; Donvito, Raffaele; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
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Country-of-origin and emerging countries : revisiting a complex relationship
Touzani, Mourad; Fatman, Smaoui; Meriem, Labidi Mouna - In: Qualitative market research : an international journal 18 (2015) 1, pp. 48-68
Persistent link: https://www.econbiz.de/10010491601
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Towards greater understanding of ecolabel effects : the role of country of origin
Dekhili, Sihem; Achabou, Mohamed Akli - 2014
Persistent link: https://www.econbiz.de/10010432117
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The meanings of "made in Romania" among the Romanian consumers
Barbu, Cătălin Mihail - In: Theoretical and applied economics : GAER review 18 (2011) 7, pp. 31-42
Persistent link: https://www.econbiz.de/10009672726
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Global competiveness, consumer choice and "country of origin effect" : an exploratory East-West study
Chand, Masud; Tung, Rosalie Lam - In: Asia Pacific business review 17 (2011) 3, pp. 265-280
Persistent link: https://www.econbiz.de/10009296507
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The role of cosmopolitanism in consumer ethnocentrism, knowlege of brand origins and foreign purchase behaviour
Parts, Oliver; Vida, Irena; Vihalem, Ann - In: University-Business Cooperation Tallinn 2011 : …, (pp. 259-276). 2011
Persistent link: https://www.econbiz.de/10009515027
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Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto; Lopez, Carmen; Andriopoulos, Constantine - In: Journal of strategic marketing 19 (2011) 3, pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
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Country-of-Origin Effekt und Länderimage Osteuropas
Kuzmany, Katrin - 2008
Persistent link: https://www.econbiz.de/10003799640
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Further considerations on the relevance of country-of-origin research : comment
Usunier, Jean-Claude; Cestre, Ghislaine - In: European management review : the journal of the … 5 (2008) 4, pp. 271-274
Persistent link: https://www.econbiz.de/10003804458
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Do the subcomponents of country of origin trigger purchase intentions? : a conceptual model of consumer perceptions
Aali, Abdulrahman Yousef al-; Randheer, Kokku; Hasin, … - In: International journal of commerce and management 25 (2015) 4, pp. 627-640
Persistent link: https://www.econbiz.de/10011446657