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Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Hamzaoui-Essoussi, Leila; Merunka, Dwight; Bartikowski, … - In: Journal of business research : JBR 64 (2011) 9, pp. 973-978

Persistent link: https://www.econbiz.de/10009241407

The perceived country of origin images in Turkey

Tigli, Mehmet; Pirtini, Serdar; Erdem, Y. Can - In: International business and economics research journal 9 (2010) 8, pp. 127-133

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Preisliche Auswirkungen des Country-of-Origin : theoretische und empirisch experimentelle Analysen

Oldenkotte, Katharina - 2011 - 1. Aufl.

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Der Herkunftslandeffekt : Eine kritische Würdigung des State of the Art

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Persistent link: https://www.econbiz.de/10009425742

Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture

Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26

Persistent link: https://www.econbiz.de/10010513857

Rules of origin and the web of East Asian free trade agreements

Pelkmans-Balaoing, Annette O. - 2007

The authors provide an overview of the preferential rules of origin in East Asia, highlighting the aspects that might possibly generate some trade-chilling effects. They review characteristics of existing preferential trade agreements with special emphasis on lessons from the European...

Persistent link: https://www.econbiz.de/10010521636

The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement

Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Journal of food products marketing 21 (2015) 2, pp. 123-140

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The effect and influence of country-of-origin on consumers' perception of product quality and purchasing intentions

Kalicharan, Harrychand D. - In: International business and economics research journal 13 (2014) 5, pp. 897-902

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Liability of foreignness of emerging market firms : the country of origin effect on Russian IT companies

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Persistent link: https://www.econbiz.de/10011286041

Effects of "owned by" versus "made in" for willingness to buy Australian brands

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