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The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba; Abdolvand, Mohammad Ali - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
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Does the country of origin matters for hybrid products?
Tamas, Anca - In: International journal of business & management : IJoBM 4 (2016) 1, pp. 85-104
Persistent link: https://www.econbiz.de/10011606835
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Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.; Tian, Yichao; Lee, Sangwon - In: The journal of brand management : an international journal 23 (2016) 4, pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
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Country of origin branding : an integrative perspective
Brodie, Roderick J.; Benson-Rea, Maureen - In: The journal of product & brand management 25 (2016) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
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The origins and consequences of consumer animosity in Slovenia : a qualitative study
Perviz, Lejla; Geč, Tina; Vida, Irena; Dmitrovič, Tanja - In: Economic and business review : EBR 16 (2014) 2, pp. 133-161
Persistent link: https://www.econbiz.de/10011612110
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Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy; Andrianombonana, Haja Tiana Rakotondrainibe - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
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Management perspectives on country of origin
Rashid, Arooj; Barnes, Liz; Warnaby, Gary - In: Journal of fashion marketing and management 20 (2016) 2, pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
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Rules of origin: can the noodle bowl of trade agreements be untangled?
Crook, Wayne; Gordon, Jenny - Australien / Productivity Commission - 2017
Persistent link: https://www.econbiz.de/10011644882
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An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
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Quest for purposefully designed conceptualization of the country-of-origin image construct
Carneiro, Jorge Manoel Teixeira; Faria, Flávio Silva - In: Journal of business research : JBR 69 (2016) 10, pp. 4411-4420
Persistent link: https://www.econbiz.de/10011554670