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Werbungsbetrieb
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Simon, Julian Lincoln
10
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8
Bass, Frank M.
5
Dhalla, Nariman K.
5
Silk, Alvin J.
5
Barban, Arnold M.
4
Dunn, S. Watson
4
Lambin, Jean-Jacques
4
Metwally, M. M.
4
Ward, Ronald W.
4
Weiss, Doyle L.
4
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3
Backman, Jules
3
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3
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3
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3
Clarke, Darral G.
3
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3
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3
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3
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3
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3
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3
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3
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3
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Meehan jr., J. W.
3
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3
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3
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Schmalen, Helmut
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3
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Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
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Advertising Research Foundation report
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Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
Institute of Practitioners in Advertising, Torquay on 25.10.1963
1
Katholieke Hogeschool
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
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Public Health Cigarette Smoking Act
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Service de Documentation de Publicis
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
Tidningsstatistik Aktiebolag
1
University of California at Berkeley
1
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Journal of advertising research
63
Journal of marketing research : JMR
34
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of business : B
16
The journal of industrial economics
10
The review of economics and statistics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
Absatzwirtschaft
8
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
Decision sciences : DS
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Markenartikel : das Magazin für Markenführung
5
Readings in advertising and promotion strategy
5
American journal of agricultural economics
4
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
Bedriftsøkonomen : medlem av den Norske Fagpresses Forening ; startet av Kandidater fra Norges Handelshøyskole ; utg. ... av norske sivilłkonomer
3
Business review
3
Journal of accounting research
3
Journal of business economics : JBE
3
Journal of political economy
3
Journal of retailing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
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3
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3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
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Bankers' magazine
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ECONIS (ZBW)
650
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1
How much to spend for advertising
MacNiven, Malcolm A.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000053329
Saved in:
2
The management of advertising
Simon, Julian Lincoln
-
1971
Persistent link: https://www.econbiz.de/10000572096
Saved in:
3
Marketing for profit
Eldridge, Clarence E.
-
1970
Persistent link: https://www.econbiz.de/10002120634
Saved in:
4
Kostet Werbung immer mehr Geld? : Nein! ; die Einschalt - Tarife wurden der Mediaverbreitung in beachtlichem Masse angepasst
Kirchner, Hans-Martin
- In:
Absatzwirtschaft
12
(
1969
)
18
,
pp. 19-23
Persistent link: https://www.econbiz.de/10002222197
Saved in:
5
How many dollars for advertising
Frey, Albert Wesley
-
1955
Persistent link: https://www.econbiz.de/10002162171
Saved in:
6
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
7
Mainonnan kustannukset
Ilmonen, Kaj
-
1975
Persistent link: https://www.econbiz.de/10003160193
Saved in:
8
Risk and advertising in an oligopoly game
Weber, Pauline Haaf
-
1974
Persistent link: https://www.econbiz.de/10002986038
Saved in:
9
The response of sales to advertising : estimation of a polynomial lag structure ; Department of Agricultural Economics, Cornell University Agricultural Experiment Station, New York...
Yon, Bernard
;
Mount, Timothy D.
-
1975
Persistent link: https://www.econbiz.de/10003015193
Saved in:
10
A method of measuring the productivity of advertising
Miracle, Gordon Eldon
-
1962
Persistent link: https://www.econbiz.de/10002498917
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