Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising timing strategies,...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbungsbetrieb
582
Vereinigte Staaten
205
Werbungsausgaben
91
Werbung
84
Werbungsmittel
39
Marktforschung
38
Deutschland
33
Advertising
30
Werbungsunternehmung
21
Absatzpolitik
18
Werbewirkung
18
Großbritannien
17
Werbungsforschung
14
Advertising effects
13
Verbraucher
13
Preisgestaltung
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Marketing
11
Werbeplanung
11
Internet marketing
10
Online-Marketing
10
Werbungspsychologie
10
Wirtschaftskonzentration
10
Markenartikel
9
Marktpsychologie
9
Produktgestaltung
9
Rundfunkwerbung
9
Wettbewerb
9
Absatz
8
Tabakmarkt
8
Theorie
8
Theory
8
Einzelhandelsbetrieb
7
Marktform Oligopol
7
Betriebsertrag
6
Verbraucherschutz
6
Absatztechnik
5
Australien
5
Consumer behaviour
5
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Article
433
Book / Working Paper
217
Type of publication (narrower categories)
All
Hochschulschrift
30
Article in journal
5
Aufsatz in Zeitschrift
5
Mikroform
3
Arbeitspapier
1
Aufsatzsammlung
1
Bericht
1
Fallstudiensammlung
1
Konferenzschrift
1
Lehrbuch
1
Working Paper
1
more ...
less ...
Language
All
Undetermined
508
English
70
German
69
French
2
Swedish
1
Author
All
Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Dhalla, Nariman K.
5
Silk, Alvin J.
5
Barban, Arnold M.
4
Dunn, S. Watson
4
Lambin, Jean-Jacques
4
Metwally, M. M.
4
Ward, Ronald W.
4
Weiss, Doyle L.
4
Alewell, Karl
3
Bogart, Leo
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dean, Joel
3
Doyle, Peter
3
Ehrenberg, A. S. C.
3
Ekelund jr., Robert B.
3
Grass, Robert C.
3
Grønhaug, Kjell
3
Henning, J. A.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Meehan jr., J. W.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sandage, Charles Harold
3
Schmalen, Helmut
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Weiss, Leonard W.
3
Wilder, Ronald P.
3
Wilson, Thomas A.
3
Winer, Russell S.
3
more ...
less ...
Institution
All
American Management Association
2
Federal Trade Commission
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company
1
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
Committee on Advertising
1
Conference Board
1
Conference Board in Canada
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Gruner + Jahr AG & Co. / Marketing Service
1
I.R.E.P., Institu de Recherches et d'Etudes Publicitaires
1
Industriens utredningsinstitut <Stockholm>
1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
Institute of Practitioners in Advertising, Torquay on 25.10.1963
1
Katholieke Hogeschool
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Public Health Cigarette Smoking Act
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Service de Documentation de Publicis
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
Tidningsstatistik Aktiebolag
1
University of California at Berkeley
1
more ...
less ...
Published in...
All
Journal of advertising research
63
Journal of marketing research : JMR
34
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of business : B
16
The journal of industrial economics
10
The review of economics and statistics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
Absatzwirtschaft
8
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
Decision sciences : DS
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Markenartikel : das Magazin für Markenführung
5
Readings in advertising and promotion strategy
5
American journal of agricultural economics
4
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
Bedriftsøkonomen : medlem av den Norske Fagpresses Forening ; startet av Kandidater fra Norges Handelshøyskole ; utg. ... av norske sivilłkonomer
3
Business review
3
Journal of accounting research
3
Journal of business economics : JBE
3
Journal of political economy
3
Journal of retailing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The quarterly journal of economics
3
The quarterly review of economics and business : journal of the Midwest Economics Association
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Bankers' magazine
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
G-+-J-Schriftenreihe
2
more ...
less ...
Source
All
ECONIS (ZBW)
650
Showing
21
-
30
of
650
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Reklamens kostnader och bestämningsfaktorer. With a summary in English: Advertising costs in Sweden, structure and determinants
Rundfelt, Rolf
-
1973
Persistent link: https://www.econbiz.de/10002022576
Saved in:
22
Multivariate analysis of sales responses of competing brands to advertising
Becwith, Neil E.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 168-176
Persistent link: https://www.econbiz.de/10001888564
Saved in:
23
Advertising and market power
Comanor, William S.
;
Wilson, Thomas A.
-
1974
Persistent link: https://www.econbiz.de/10013383060
Saved in:
24
Werbelöcher, muss das sein?
Stern, Horst W. E.
-
1980
-
Sonderdr
Persistent link: https://www.econbiz.de/10000164521
Saved in:
25
Die theoretische Bestimmung der Reklame : das Gleichgewicht der Reklameaufwendungen in der Unternehmung, im Markt und in der Gesamtwirtschaft
Blöchliger, Carlhermann
-
1959
Persistent link: https://www.econbiz.de/10000306202
Saved in:
26
Werbebeschränkungsabkommen im Oligopol : eine theoretische Betrachtung
Schmalen, Helmut
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
31
(
1979
)
4
,
pp. 219-237
Persistent link: https://www.econbiz.de/10002783424
Saved in:
27
Optimilizacija publicitetnih troškova i uslovi njihovog pozitivnog efekta u preduzeću
El Azzouzi, Miloudi
-
1972
Persistent link: https://www.econbiz.de/10002111152
Saved in:
28
Optimaler Werbeaufwand je Produkt und für das Sortiment in einem Monopol- und einem Oligopol-modell
Eichhorn, W.
-
1972
Persistent link: https://www.econbiz.de/10002114329
Saved in:
29
An empirical investigation of advertising and concentration : comment
Ekelund jr., Robert B.
;
Maurice, Charles
;
Mann, H. M.
- In:
The journal of industrial economics
18
(
1969
)
1
,
pp. 81-84
Persistent link: https://www.econbiz.de/10002116523
Saved in:
30
Bayesian approach to ad budgets
Enis, Ben M.
- In:
Journal of advertising research
12
(
1972
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10002118962
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
