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Werbung als Investition
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Werbungsbetrieb
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28
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Simon, Julian Lincoln
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5
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4
Dhalla, Nariman K.
4
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4
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4
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4
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3
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3
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2
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Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
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Division of Research, Graduate School of Business Administration, University of Michigan
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Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
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1
Universität Zürich
1
Yankelovich, Skelly & White, Inc.
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Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
9
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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ECONIS (ZBW)
582
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101
Two sources effects in magazine advertising
Fuchs, Douglas A.
- In:
Journal of marketing research : JMR
1
(
1964
)
3
,
pp. 59-62
Persistent link: https://www.econbiz.de/10002176679
Saved in:
102
The closest thing to measuring advertising effectiveness
Kernan, Jerome B.
;
McNeal, James U.
- In:
Business horizons
7
(
1964
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10002179102
Saved in:
103
How should advertising and sales promotion funds be allocated?
Fulmer, Robert M.
- In:
Journal of marketing
31
(
1967
)
4,1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10002179849
Saved in:
104
The fat-cat effect, the puppy-dog ploy, and the lean and hungy look
Fudenberg, Drew
;
Tirole, Jean
- In:
The American economic review
74
(
1984
)
2
,
pp. 361-366
Persistent link: https://www.econbiz.de/10002180368
Saved in:
105
How advertisers can use learning theory : mass marketing requires mass communications
Kangun, Norman
- In:
Business horizons
11
(
1968
)
2
,
pp. 29-40
Persistent link: https://www.econbiz.de/10002182998
Saved in:
106
On the value of information on product safety : an application to health warnings on the long run medical implications of cigarette smoking
Fujii, Edwin T.
- In:
Public finance
30
(
1975
)
3
,
pp. 323-332
Persistent link: https://www.econbiz.de/10002184770
Saved in:
107
Measuring advertising's sales effectiveness : the problem and the prognosis
Gallup, George
- In:
Marketing management and the Indian economy
,
(pp. 360-367)
.
1970
Persistent link: https://www.econbiz.de/10002186704
Saved in:
108
Is your slogan identifiable?
Katz, Michael
;
Rose, Jon
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 21-26
Persistent link: https://www.econbiz.de/10002194193
Saved in:
109
Profits, planning and the advertising budget
Kay jr., William G.
- In:
Marketing communications
298
(
1970
)
6
,
pp. 54-59
Persistent link: https://www.econbiz.de/10002208699
Saved in:
110
A case for test market experiments
Eskin, Gerald J.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
Saved in:
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