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Simon, Julian Lincoln - In: Journal of advertising research 9 (1969) 1, pp. 38-41

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Simon, Julian Lincoln - In: Journal of retailing 45 (1969) 3, pp. 37-45,83

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Simon, Julian L.; Arndt, Johan - In: Journal of advertising research 20 (1980) 4, pp. 11-28

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Simon, Julian Lincoln - In: Journal of marketing research : JMR 2 (1965) 3, pp. 285-292

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Simon, Julian Lincoln - In: Management information : a quantitative accent, (pp. 225-240). 1967

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Sheth, Jagdish N. - In: Zeitschrift für Markt-, Meinungs- und … 17 (1974) 3/4, pp. 3485-3498

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Silk, Alvin J.; Geiger, Frank P. - In: Journal of marketing research : JMR 9 (1972) 1, pp. 22-26

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Weinberg, Charles B. - In: Decision sciences : DS 6 (1975), pp. 25-36

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Weinberg, Charles Bernard - 1970

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