Narrow search
Showing 451 - 460 of 582
Cover Image
Advertising and the theory of consumer choice
Auld, D. A. L. - In: The quarterly journal of economics 88 (1974) 3, pp. 480-487
Persistent link: https://www.econbiz.de/10001845577
Cover Image
International comparisons of advertising input and output
Backman, Jules - In: Journal of advertising research 7 (1967) 4, pp. 3-8
Persistent link: https://www.econbiz.de/10001846530
Cover Image
Absatzwirtschaftliche Investitionen und Bilanzierung
Alewell, Karl - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 45 (1965) 6, pp. 322-326
Persistent link: https://www.econbiz.de/10001822154
Cover Image
Coordinating images between media
Dickson, John P. - In: Journal of advertising research 12 (1972) 1, pp. 25-28
Persistent link: https://www.econbiz.de/10002056744
Cover Image
Measuring readership of newspaper advertisment
Davenport, John Scott; Parker, Edwin Brewington; Smith, … - In: Journal of advertising research 2 (1962) 4, pp. 2-9
Persistent link: https://www.econbiz.de/10002059436
Cover Image
Advertising as an antirecession tool
Dhalla, Nariman K. - In: Using logical techniques for making better decisions, (pp. 392-399). 1983
Persistent link: https://www.econbiz.de/10002060094
Cover Image
Assessing the long-term value of advertising
Dhalla, Nariman K. - In: Harvard business review : HBR 56 (1978) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10002060097
Cover Image
Assessing the long-term value of advertising
Dhalla, Nariman K. - In: Using logical techniques for making better decisions, (pp. 372-391). 1983
Persistent link: https://www.econbiz.de/10002060101
Cover Image
How to set advertising budgets
Dhalla, Nariman K. - In: Journal of advertising research 17 (1977) 5, pp. 11-17
Persistent link: https://www.econbiz.de/10002060122
Cover Image
L' economia delle imprese di pubblicità
Dezzani, Flavio - 1968
Persistent link: https://www.econbiz.de/10002061338