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Werbung als Investition
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Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
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38
Marktforschung
37
Advertising
28
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23
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18
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16
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15
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15
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13
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12
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12
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Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Backman, Jules
3
Bogart, Leo
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dunn, S. Watson
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
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3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
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3
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3
Wallace, Wallace H.
3
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3
Wilson, Thomas A.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Aaker, David A.
2
Alewell, Karl
2
Bearden, William O.
2
Bender, Ulrich
2
Benson, Purnell H.
2
Bhattacharyya, M. N.
2
Blattberg, Robert C.
2
Borden, Neil H.
2
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American Management Association
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Industriens utredningsinstitut <Stockholm>
1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
Universität Zürich
1
Yankelovich, Skelly & White, Inc.
1
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Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
9
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
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ECONIS (ZBW)
582
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501
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582
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501
A psychological-economic model of advertising-sales effort
Wilhelm, Ross Johnston
-
1963
Persistent link: https://www.econbiz.de/10003028658
Saved in:
502
Der Einfluss erlösabhängiger Kosten auf die Preis- und Werbepolitik der Unternehmung
Weber, Hans Hermann
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
20
(
1968
)
9
,
pp. 481-495
Persistent link: https://www.econbiz.de/10003030506
Saved in:
503
Optimal timing of periodic follow-up advertising impulses
Wolff, M. R.
;
Subramanian, R.
- In:
Zeitschrift für Operations-Research : ZOR ; …
21
(
1977
)
3
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003032697
Saved in:
504
Zielbewusste Werbeplanung : Wunschtraum oder Rechenexempel?
Zeiselmeir, Rudolf
- In:
Der Marktforscher : Marktforschung, Absatzforschung, …
10
(
1967
)
6
,
pp. 175-185
Persistent link: https://www.econbiz.de/10003033609
Saved in:
505
Advertising agencies : Their service and their relationships with advertisers and media ; report adopted by the 128. Session of the ICC Council, June 1976
1976
Persistent link: https://www.econbiz.de/10003039960
Saved in:
506
Advertising allowances
1964
Persistent link: https://www.econbiz.de/10003039986
Saved in:
507
Advertising allowances, 1964
1964
Persistent link: https://www.econbiz.de/10003039993
Saved in:
508
Agricultural commodity promotions : features encouraging participation of retailers and wholesalers
Henderson, Peter L.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10003043807
Saved in:
509
Appraising the economic and social effects of advertising : a review of issues and evidence : Prep. by Michael Pearce; Scott M. Cunningham; Avon Miller. Under the supervision of Ro...
Pearce, Michael
;
Cunningham, Scott M.
;
Miller, Avon
-
1971
Persistent link: https://www.econbiz.de/10003045348
Saved in:
510
Begünstigt Werbung die Grossen?
Hundhausen, Carl
- In:
Absatzwirtschaft
12
(
1969
)
18
,
pp. 26-29
Persistent link: https://www.econbiz.de/10003046468
Saved in:
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