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Catalog advertising allocation
Sokolick, W. D.; Hartung, Philip H. - In: Management science : journal of the Institute of … 15 (1969) 10, pp. B521-B529
Persistent link: https://www.econbiz.de/10002877465
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Advertising and conglomeration in the food processing industries
Varner, Michael Cedric - 1976
Persistent link: https://www.econbiz.de/10002931159
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Advertising expenditure trajectories : an empirical study for filter cigarettes 1953-1965
Turner, Ronald E.; Wiginton, John C. - In: Decision sciences : DS 7 (1976) 3, pp. 496-509
Persistent link: https://www.econbiz.de/10002932826
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Pretesting the effectiveness of industrial advertising messages
Vanden Abeele, P.; Butaye, I. - 1978
Persistent link: https://www.econbiz.de/10002936262
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How to plan new products, improve old ones, and create better advertising
Twedt, Dik Warren - In: Journal of marketing 33 (1969) 1, pp. 53-57
Persistent link: https://www.econbiz.de/10002938816
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The carry-over effect of advertising
Tull, Donald S. - In: Management information : a quantitative accent, (pp. 241-254). 1967
Persistent link: https://www.econbiz.de/10002941170
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Allocating ad budgets geographically
Urban, Glen L. - In: Journal of advertising research 15 (1975) 6, pp. 7-16
Persistent link: https://www.econbiz.de/10002943351
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A perfect measurement of advertising's contribution to marketing
Wallace, James M. - In: Readings in advertising and promotion strategy, (pp. 247-248). 1968
Persistent link: https://www.econbiz.de/10002944437
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Predicting and measuring the wearout of commercials
Wallace, W. M. - 1970
Persistent link: https://www.econbiz.de/10002947768
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Sales effects of in-store advertising
Woodside, Arch G.; Waddle, Gerald L. - In: Journal of advertising research 15 (1975) 3, pp. 29-33
Persistent link: https://www.econbiz.de/10002948395