This paper formulates a model for determining the optimal allocation of a given advertising budget over M interacting market segments and a time domain of T periods. Guidance for budget size optimization is provided via a shadow price. The basic input parameters are in terms of sales saturation...

A recently proposed goal programming approach to aggregate planning of production rates and work force levels is reviewed and it is pointed out that there is very little difference between the "new approach" and the earlier Hansemann and Hess linear programming formulation. It is noted that the...