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Wilkinson, J. B.; Mason, J. Barry - In: Journal of consumer affairs : official publication of … 8 (1974) 1, pp. 30-36

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Wilkinson, J. B.; Smith, Edward M.; Mason, J. Barry - In: Journal of retailing 49 (1973) 3, pp. 34-41

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Mason, J. Barry; Wilkinson, J. B. - In: Journal of retailing 52 (1976/77) 4, pp. 49-60

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Mason, Joseph Barry; Wilkinson, J. B. - In: The journal of business : B 49 (1976) 2, pp. 219-225

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Bennett, Sidney; Wilkinson, J. B. - In: Journal of business research : JBR 2 (1974), pp. 27-38

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Leachman, Lori L. - In: Studies in economic analysis 15 (1994) 2, pp. 3-30

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Paksoy, Christie H. - In: Journal of business research : JBR 14 (1986) 1, pp. 47-62

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