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Market share : concepts, findi...
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Marktforschung
23
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22
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22
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20
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18
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17
Innovation
16
International marketing
16
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16
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14
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170
English
151
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3
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2
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Mahajan, Vijay
200
Wind, Yoram
137
Muller, Eitan
26
Green, Paul E.
20
Prasad, Ashutosh
14
Venkatesh, R.
12
Douglas, Susan P.
11
Kashmiri, Saim
11
Sheth, Jagdish N.
10
Wind, Jerry
9
Peterson, Robert A.
8
Sharma, Subhash
7
Gunther, Robert E.
6
Jain, Arun K.
6
Sharp, Byron
6
Chitturi, Ravindra
5
Nath, Pravin
5
Raghunathan, Rajagopal
5
Rao, Vithala R.
5
Balasubramanian, Sridhar
4
Bettis, Richard A.
4
Bronnenberg, Bart
4
Bronnenberg, Bart J.
4
Claycamp, Henry J.
4
Krieger, Abba M.
4
Krishnan, V.
4
Bass, Frank M.
3
Bhattacharya, Shantanu
3
Brower, Jacob
3
Douglas, Susan
3
Fershtman, Chaim
3
Givon, Moshe
3
Haruvy, Ernan
3
Kerin, Roger A.
3
Kleindorfer, Paul R.
3
Navin, T.
3
Nicosia, Francesco M.
3
Robertson, Thomas S.
3
Robinson, Patrick J.
3
Thomas, Robert J.
3
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Marketing Science Institute
2
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1
Conference on Advances in Innovation Diffusion Models <1983, Harvard>
1
International Food Policy Research Institute (IFPRI)
1
Russell Sage Foundation
1
Wharton School <Philadelphia, Pa.>
1
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Journal of marketing
21
Technological forecasting & social change : an international journal
14
Journal of marketing research : JMR
13
Management Science
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Legends in marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing Science
10
Journal of advertising research
8
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5
Journal of the Academy of Marketing Science
5
The journal of business : B
5
Journal of Business Research
4
Marketing research : a magazine of management and applications
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European Journal of Marketing
3
International series in quantitative marketing
3
Journal of Consumer Research
3
Report / Marketing Science Institute
3
Socio-Economic Planning Sciences
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Economic and political weekly : a Sameeksha Trust publ
2
European journal of marketing : EJM
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovation diffusion models of new product acceptance
2
Interfaces : the INFORMS journal on the practice of operations research
2
International journal of electronic commerce : IJEC
2
Journal of Business Ethics
2
Journal of business ethics : JOBE
2
Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
2
Marketing management and strategy : a reader
2
New-product forecasting : models and applications
2
Operations research, Management science : OR MS ; the international literature digest
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Review of Marketing Science
2
Review of marketing research
2
Review of marketing science
2
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Source
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ECONIS (ZBW)
181
OLC EcoSci
67
RePEc
45
USB Cologne (EcoSocSci)
24
Other ZBW resources
7
BASE
2
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1
Business synergy and profitability
Mahajan, Vijay
;
Wind, Yoram
-
1985
-
Rev
Persistent link: https://www.econbiz.de/10000691321
Saved in:
2
Portfolios für Produkte und Geschäftsbereiche
Wind, Yoram
;
Mahajan, Vijay
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1984
)
2
,
pp. 95-105
Persistent link: https://www.econbiz.de/10003623124
Saved in:
3
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
4
Innovation diffusion models of new product acceptance : a reexamination
Mahajan, Vijay
- In:
Innovation diffusion models of new product acceptance
,
(pp. 3-25)
.
1986
Persistent link: https://www.econbiz.de/10001308546
Saved in:
5
Business synergy does not always pay off
Mahajan, Vijay
- In:
Long range planning : LRP ; international journal of …
21
(
1988
)
1
,
pp. 59-65
Persistent link: https://www.econbiz.de/10001050645
Saved in:
6
Assessing the impact of patent infringement on new product sales
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
28
(
1985
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10001016872
Saved in:
7
Corporate growth through synergy : concept, measurement & applications
Wind, Yoram
;
Mahajan, Vijay
-
1985
Persistent link: https://www.econbiz.de/10004142163
Saved in:
8
Convergence marketing : strategies for reaching the new hybrid consumer
Wind, Yoram
;
Mahajan, Vijay
-
2002
Persistent link: https://www.econbiz.de/10004740615
Saved in:
9
Business synergy and profitability
Mahajan, Vijay
;
Wind, Yoram
-
1985
-
Rev
Persistent link: https://www.econbiz.de/10004783318
Saved in:
10
New-product forecasting : models and applications
Wind, Yoram
(
ed.
);
Mahajan, Vijay
(
contributor
); …
-
1981
Persistent link: https://www.econbiz.de/10013502063
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