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Marketing performance : a conc...
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International marketing
31
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Wind, Yoram
137
Douglas, Susan P.
100
Craig, C. S.
24
Craig, C. Samuel
20
Green, Paul E.
20
Craig, C.Samuel
15
Mahajan, Vijay
12
Sheth, Jagdish N.
10
Nijssen, Edwin J.
7
Sharp, Byron
6
Frank, Ronald E.
5
Gunther, Robert E.
5
Samuel Craig, C.
5
Claycamp, Henry J.
4
Jain, Arun K.
4
Krieger, Abba M.
4
Bennett, Aronte
3
Douglas, Susan
3
Kleindorfer, Paul R.
3
Nicosia, Francesco M.
3
Robertson, Thomas S.
3
Robinson, Patrick J.
3
Thomas, Robert J.
3
Broderick, Amanda J.
2
Calis, Gilles
2
Carmone, Frank J.
2
Craig, Charles Samuel
2
Crook, Colin
2
Dalbey, Homer M.
2
Feiereisen, Stéphanie
2
Fung, William K.
2
Goldberg, Stephen M.
2
Gross, Irwin
2
Massy, William F.
2
Nelson-Field, Karen
2
Nijssen, E. J.
2
Polli, Ronaldo E.
2
Reibstein, David J.
2
Saaty, Thomas L.
2
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2
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Legends in marketing
11
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10
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9
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8
Journal of marketing
8
European Journal of Marketing
5
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5
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5
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4
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4
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4
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3
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3
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3
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3
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3
Journal of Consumer Research
3
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3
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3
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3
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Does marketing need reform? : fresh perspectives on the future
2
Handbook of international business
2
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2
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2
International marketing ; Vol. V
2
International series in quantitative marketing
2
Marketing management and strategy : a reader
2
New-product forecasting : models and applications
2
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2
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2
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The network challenge : strategy, profit, and risk in an interlinked world
2
AMA educators' proceedings
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ECONIS (ZBW)
136
OLC EcoSci
39
USB Cologne (EcoSocSci)
20
RePEc
18
Other ZBW resources
14
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121
Organizational buying behavior
Webster, Frederick E.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050221
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122
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
Saved in:
123
Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M.
(
contributor
);
Wind, Yoram
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000053321
Saved in:
124
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
125
Today's advertising laws: will they survive the digital revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
Saved in:
126
Advertising empirical generalizations: implications for research and action
Wind, Yoram
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 246-252
Persistent link: https://www.econbiz.de/10003860586
Saved in:
127
The network imperative : community or contagion?
Kleindorfer, Paul R.
;
Wind, Yoram
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 3-24)
.
2009
Persistent link: https://www.econbiz.de/10003863846
Saved in:
128
Network orchestration : creating and managing global supply chains without owning them
Wind, Yoram
;
Fung, Victor
;
Fung, William K.
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 299-315)
.
2009
Persistent link: https://www.econbiz.de/10003863991
Saved in:
129
Competing in a flat world : building enterprises for a borderless world
Fung, Victor K.
;
Fung, William K.
;
Wind, Yoram
-
2007
-
2. print.
Persistent link: https://www.econbiz.de/10003457719
Saved in:
130
Putting the organization on wheels: workplace design at SEI
West, Alfred P.
;
Wind, Yoram
- In:
California management review
49
(
2006/07
)
2
,
pp. 138-153
Persistent link: https://www.econbiz.de/10003428786
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