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The power of impossible thinking : transform the business of your life and the life of your business
Wind, Yoram; Crook, Colin; Gunther, Robert E. - 2005
Persistent link: https://www.econbiz.de/10004800741
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Business synergy and profitability
Mahajan, Vijay; Wind, Yoram - 1985 - Rev
Persistent link: https://www.econbiz.de/10004783318
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Marketing as an engine of business growth: a cross-functional perspective
Wind, Yoram - In: Journal of business research : JBR 58 (2005) 7, pp. 863-873
Persistent link: https://www.econbiz.de/10006713815
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E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.; Krieger, Abba M.; Wind, Yoram - In: Operations research, Management science : OR MS ; the … 42 (2002) 5, pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
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The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.; Wind, Yoram; Jain, Arun K. - In: Journal of advertising research 40 (2000) 6, pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
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Advertising Empirical Generalizations: Implications for Research and Action
Wind, Yoram; Sharp, Byron - In: Journal of advertising research 49 (2009) 2, pp. 246
Persistent link: https://www.econbiz.de/10008273031
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Today's Advertising Laws: Will They Survive the Digital Revolution?
Sharp, Byron; Wind, Yoram - In: Journal of advertising research 49 (2009) 2, pp. 120-126
Persistent link: https://www.econbiz.de/10008273053
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Marketing by Experiment - Adaptive experimentation ensures that research is fast and flexible.
Wind, Yoram - In: Marketing research : a magazine of management and … 19 (2007) 1, pp. 10-16
Persistent link: https://www.econbiz.de/10007842137
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Putting the Organization on Wheels: Workplace Design at SEI
West Jr, Alfred P.; Wind, Yoram - In: California management review : CMR 49 (2007) 2, pp. 138
Persistent link: https://www.econbiz.de/10007614901
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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - In: Review of marketing research 8 (2011), pp. 269-315
Persistent link: https://www.econbiz.de/10009957650