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Marketing performance : a conc...
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International marketing
31
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Wind, Yoram
137
Douglas, Susan P.
100
Craig, C. S.
25
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20
Craig, C. Samuel
19
Craig, C.Samuel
15
Mahajan, Vijay
12
Sheth, Jagdish N.
10
Nijssen, Edwin J.
7
Sharp, Byron
6
Frank, Ronald E.
5
Gunther, Robert E.
5
Samuel Craig, C.
5
Claycamp, Henry J.
4
Jain, Arun K.
4
Krieger, Abba M.
4
Bennett, Aronte
3
Douglas, Susan
3
Kleindorfer, Paul R.
3
Nicosia, Francesco M.
3
Robertson, Thomas S.
3
Robinson, Patrick J.
3
Thomas, Robert J.
3
Broderick, Amanda J.
2
Calis, Gilles
2
Carmone, Frank J.
2
Craig, Charles Samuel
2
Crook, Colin
2
Dalbey, Homer M.
2
Feiereisen, Stéphanie
2
Fung, William K.
2
Goldberg, Stephen M.
2
Gross, Irwin
2
Massy, William F.
2
Nelson-Field, Karen
2
Nijssen, E. J.
2
Polli, Ronaldo E.
2
Reibstein, David J.
2
Saaty, Thomas L.
2
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2
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Legends in marketing
11
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10
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9
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8
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8
European Journal of Marketing
5
International Marketing Review
5
Journal of business research : JBR
5
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4
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4
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4
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3
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3
Japan and the World Economy
3
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3
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3
Journal of Consumer Research
3
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3
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Does marketing need reform? : fresh perspectives on the future
2
Handbook of international business
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International series in quantitative marketing
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New-product forecasting : models and applications
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The network challenge : strategy, profit, and risk in an interlinked world
2
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ECONIS (ZBW)
136
OLC EcoSci
39
USB Cologne (EcoSocSci)
20
RePEc
18
Other ZBW resources
14
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51
On improving the conceptual foundations of international marketing research
Douglas, Susan P.
;
Craig, C. S.
-
2008
Persistent link: https://www.econbiz.de/10003655545
Saved in:
52
Market entry strategies : an emerging market perspective
Douglas, Susan P.
;
Craig, C. S.
- In:
Foreign trade review : quarterly journal of Indian …
39
(
2004
)
1
,
pp. 182-195
Persistent link: https://www.econbiz.de/10002193694
Saved in:
53
Household correlates of "brand loyalty" for grocery products
Frank, Ronald E.
;
Douglas, Susan P.
;
Polli, Ronaldo E.
- In:
The journal of business : B
41
(
1968
)
2
,
pp. 237-245
Persistent link: https://www.econbiz.de/10002209632
Saved in:
54
Household correlates of package-size proneness for grocery products
Frank, Ronald E.
;
Douglas, Susan P.
;
Polli, Ronaldo E.
- In:
Journal of marketing research : JMR
4
(
1967
)
4
,
pp. 381-384
Persistent link: https://www.econbiz.de/10002209647
Saved in:
55
Marketing research in the international environment
Douglas, Susan P.
;
Craig, C. Samuel
- In:
Handbook of international business
,
(pp. 30,1-30,38)
.
1982
Persistent link: https://www.econbiz.de/10002089847
Saved in:
56
Life-style analysis to profile women in international markets
Douglas, Susan P.
;
Urban, Christine D.
- In:
Journal of marketing
41
(
1977
)
3
,
pp. 46-54
Persistent link: https://www.econbiz.de/10002089881
Saved in:
57
Information for international marketing decisions
Douglas, Susan P.
;
Craig, C. Samuel
- In:
Handbook of international business
,
(pp. 29,1-29,33)
.
1982
Persistent link: https://www.econbiz.de/10002089891
Saved in:
58
Establishing equivalence in comparative consumer research
Douglas, Susan P.
;
Craig, C. Samuel
- In:
Comparative marketing systems
,
(pp. 93-113)
.
1984
Persistent link: https://www.econbiz.de/10002089897
Saved in:
59
Examining performance of U.S. multinationals in foreign markets
Douglas, Susan P.
;
Craig, C. Samuel
- In:
Journal of international business studies : JIBS ; an …
14
(
1983
)
3
,
pp. 51-62
Persistent link: https://www.econbiz.de/10002089905
Saved in:
60
International marketing research
Craig, C. Samuel
;
Craig, C. S.
;
Douglas, Susan P.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10002469684
Saved in:
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