Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing performance : a conc...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
International marketing
31
Internationales Marketing
30
Marktforschung
30
Marketing management
19
Marketingmanagement
19
Consumer behaviour
16
Marketing
16
Vereinigte Staaten
15
Market research
13
Konsumentenverhalten
12
Theorie
10
Theory
10
Globalization
9
Marketing theory
9
Marketingtheorie
9
Market segmentation
8
Werbung
8
Advertising
7
USA
7
Verbraucher
7
Absatzpolitik
6
Aussenwirtschaftsbetrieb
6
Globalisierung
6
Marktsegmentierung
6
United States
6
Scientific method
5
Wissenschaftliche Methode
5
Betriebsmaterialwirtschaft
4
Brand management
4
Business network
4
Competitive strategy
4
Markenartikel
4
Markenführung
4
Market entry
4
Mathematisches Modell
4
Paul E. Green
4
Produktgestaltung
4
Produktmanagement
4
Unternehmensnetzwerk
4
Welt
4
more ...
less ...
Online availability
All
Undetermined
31
Type of publication
All
Article
173
Book / Working Paper
54
Type of publication (narrower categories)
All
Aufsatz im Buch
26
Book section
26
Article in journal
24
Aufsatz in Zeitschrift
24
Collection of articles of several authors
12
Sammelwerk
12
Collection of articles written by one author
10
Sammlung
10
Reprint
6
research-article
6
review-article
4
Aufsatzsammlung
3
Konferenzschrift
3
Arbeitspapier
2
Dissertation u.a. Prüfungsschriften
2
Festschrift
2
Working Paper
2
conceptual-paper
2
Bibliografie enthalten
1
Bibliographie
1
Bibliography included
1
Graue Literatur
1
Lehrbuch
1
Non-commercial literature
1
Systematic review
1
Textbook
1
case-report
1
viewpoint
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
118
Undetermined
109
Author
All
Wind, Yoram
137
Douglas, Susan P.
100
Craig, C. S.
24
Craig, C. Samuel
20
Green, Paul E.
20
Craig, C.Samuel
15
Mahajan, Vijay
12
Sheth, Jagdish N.
10
Nijssen, Edwin J.
7
Sharp, Byron
6
Frank, Ronald E.
5
Gunther, Robert E.
5
Samuel Craig, C.
5
Claycamp, Henry J.
4
Jain, Arun K.
4
Krieger, Abba M.
4
Bennett, Aronte
3
Douglas, Susan
3
Kleindorfer, Paul R.
3
Nicosia, Francesco M.
3
Robertson, Thomas S.
3
Robinson, Patrick J.
3
Thomas, Robert J.
3
Broderick, Amanda J.
2
Calis, Gilles
2
Carmone, Frank J.
2
Craig, Charles Samuel
2
Crook, Colin
2
Dalbey, Homer M.
2
Feiereisen, Stéphanie
2
Fung, William K.
2
Goldberg, Stephen M.
2
Gross, Irwin
2
Massy, William F.
2
Nelson-Field, Karen
2
Nijssen, E. J.
2
Polli, Ronaldo E.
2
Reibstein, David J.
2
Saaty, Thomas L.
2
Silk, Alvin J.
2
more ...
less ...
Institution
All
American Marketing Association
2
Marketing Science Institute
2
Summer Educators' Conference <1987, Toronto>
1
Published in...
All
Legends in marketing
11
Journal of international marketing
10
International marketing review
9
Journal of advertising research
8
Journal of marketing
8
European Journal of Marketing
5
International Marketing Review
5
Journal of business research : JBR
5
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
Journal of marketing research : JMR
4
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
4
European journal of marketing : EJM
3
International marketing ; Vol. 1
3
Japan and the World Economy
3
Japan and the world economy : international journal of theory and policy
3
Journal of Business Research
3
Journal of Consumer Research
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Marketing research : a magazine of management and applications
3
The journal of business : B
3
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Does marketing need reform? : fresh perspectives on the future
2
Handbook of international business
2
Handbook of research in international marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing ; Vol. V
2
International series in quantitative marketing
2
Marketing management and strategy : a reader
2
New-product forecasting : models and applications
2
Psychology & marketing
2
Review of marketing research
2
The Journal of Business
2
The network challenge : strategy, profit, and risk in an interlinked world
2
AMA educators' proceedings
1
Addison-Wesley series in marketing
1
Advances in international marketing
1
Best practices in international marketing
1
California management review : CMR
1
Comparative marketing systems
1
more ...
less ...
Source
All
ECONIS (ZBW)
136
OLC EcoSci
39
USB Cologne (EcoSocSci)
20
RePEc
18
Other ZBW resources
14
Showing
61
-
70
of
227
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
A cross national comparison of the reliability of selected measurements from consumer surveys
Davis, Harry L.
;
Douglas, Susan P.
;
Silk, Alvin J.
-
1980
Persistent link: https://www.econbiz.de/10002070092
Saved in:
62
Building global brands in the 21st century
Craig, C. S.
;
Douglas, Susan P.
- In:
Japan and the world economy : international journal of …
12
(
2000
)
3
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001505430
Saved in:
63
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
64
Advances in international marketing
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
Saved in:
65
Selling in Japan : consumer behavior and distribution as barriers to imports
Wada, Mitsuo
;
Douglas, Susan P.
- In:
Fragile interdependence : econom. issues in US - …
,
(pp. 91-105)
.
1986
Persistent link: https://www.econbiz.de/10001260508
Saved in:
66
International marketing research
Craig, C. Samuel
;
Douglas, Susan P.
-
1999
-
2. ed
Persistent link: https://www.econbiz.de/10001380628
Saved in:
67
Conducting international marketing research in the twenty-first century
Craig, C. S.
;
Douglas, Susan P.
- In:
Best practices in international marketing
,
(pp. 29-39)
.
2002
Persistent link: https://www.econbiz.de/10001680878
Saved in:
68
Market entry strategies : an emerging market perspective
Douglas, Susan P.
- In:
Foreign trade review : quarterly journal of Indian …
29
(
1994
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10001188718
Saved in:
69
Market structure, performance and strategy : a comparison of US and European markets
Craig, C. S.
-
1987
Persistent link: https://www.econbiz.de/10001089835
Saved in:
70
Patterns of convergence and divergence among industrialized nations : 1960 - 1988
Craig, C. S.
- In:
Journal of international business studies : JIBS ; an …
23
(
1992
)
4
,
pp. 773-787
Persistent link: https://www.econbiz.de/10001137090
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
