Conducting international marketing research in the twenty-first century
Year of publication: |
2002
|
---|---|
Authors: | Craig, C. S. ; Douglas, Susan P. |
Published in: |
Best practices in international marketing. - Fort Worth, Tex. [u.a.] : Harcourt College Publ., ISBN 0-03-034036-5. - 2002, p. 29-39
|
Subject: | Marktforschung | Market research | Internationales Marketing | International marketing |
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