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Sales forecasting : a case study approach
Goodman, Oscar R. - 1954
Persistent link: https://www.econbiz.de/10002529743
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Pioneers in marketing : a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action
Wright, John Sherman (contributor);  … - 1974
Persistent link: https://www.econbiz.de/10002604627
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Market segmentation in proprietary medicines and toiletry goods : a multivariate analysis
Rothberg, Robert Raymond - 1969
Persistent link: https://www.econbiz.de/10002713067
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Relevance in marketing: problems, research, action [and] Marketing in motion - "where the action is" : 1971 combined proceedings
Allvine, Fred C. (contributor) - 1972
Persistent link: https://www.econbiz.de/10001479335
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The marketing economy : an analytical approach
Narver, John Colin; Savitt, Ronald - 1971
Persistent link: https://www.econbiz.de/10001597392
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Marketing to heterogeneous Black consumers
Barry, Thomas E.; Harvey, Michael G. - In: California management review 17 (1974) 2, pp. 50-57
Persistent link: https://www.econbiz.de/10001869390
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Marketing research : applications, procedures, and cases
Alevizos, John P. - 1959
Persistent link: https://www.econbiz.de/10001822148
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Competition in marketing
Meloan, Taylor W. (contributor);  … - 1964
Persistent link: https://www.econbiz.de/10001901051
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Managerial marketing policies and decisions
Meloan, Taylor W. (compiler);  … - 1970
Persistent link: https://www.econbiz.de/10001932753
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The changing role of the marketing function : conceived and sponsored by the New York Chapter, American Marketing Association
Bund, Henry; Carroll, James W. - In: Journal of marketing 21 (1957) 3, pp. 268-325
Persistent link: https://www.econbiz.de/10001969035