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Planning product line strategy...
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Marktforschung
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Wind, Yoram
131
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20
Claycamp, Henry J.
15
Mahajan, Vijay
12
Sheth, Jagdish N.
10
Douglas, Susan P.
8
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6
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5
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5
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4
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ECONIS (ZBW)
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61
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
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62
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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63
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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64
Marketing strategy
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337120
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65
Product and new product management
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337121
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66
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
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67
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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68
Environmental facrors and marketing practices
Douglas, Susan P.
;
Wind, Yoram
- In:
European journal of marketing : EJM
7
(
1973/74
)
3
,
pp. 155-165
Persistent link: https://www.econbiz.de/10002089911
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69
Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10001420075
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70
Innovation in marketing : an organizational behavior perspective
Knight, Kenneth E.
;
Wind, Yoram
- In:
California management review
11
(
1968
)
1
,
pp. 67-78
Persistent link: https://www.econbiz.de/10002233207
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