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A cost-benefit approach to market segmentation

Winter, Frederick W. - In: Journal of marketing 43 (1979) 4, pp. 103-111

Persistent link: https://www.econbiz.de/10003013717

The effect of purchase characteristics on postdecision product reevaluation

Winter, Frederick W. - In: Journal of marketing research : JMR 11 (1974) 2, pp. 164-171

Persistent link: https://www.econbiz.de/10003013732

Laboratory measurement of response to consumer information

Winter, Frederick W. - In: Journal of marketing research : JMR 12 (1975) 4, pp. 390-401

Persistent link: https://www.econbiz.de/10003013779

Market segmentation : a tactical approach

Winter, Frederick W. - In: Business horizons 27 (1984) 1, pp. 57-63

Persistent link: https://www.econbiz.de/10003013788

Personnel decisions : a Bayesian approach

Winter, Frederick W.; Rowland, Kendrith M. - In: California management review 22 (1980) 3, pp. 33-41

Persistent link: https://www.econbiz.de/10003013804

A Bayesian approach to test market selection

Rao, Vithala R.; Winter, Frederick W. - In: Management science : journal of the Institute for … 27 (1981) 12, pp. 1351-1369

Persistent link: https://www.econbiz.de/10002679244

A Bayesian Approach to Test Market Selection

Rao, Vithala R.; Winter, Frederick W. - In: Management Science 27 (1981) 12, pp. 1351-1369

A model that addresses the problem of selecting test units for test marketing is described. The model is based on Bayesian procedures and utilizes data on the relationships between test unit sales and equilibrium market performance. An illustrative application incorporates the use of historical...

Persistent link: https://www.econbiz.de/10009214761

Market segmentation: A tactical approach

Winter, Frederick W. - In: Business Horizons 27 (1984) 1, pp. 57-63

Persistent link: https://www.econbiz.de/10005438677